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- Faculty Publications (36)
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- 30 Jun 2015
- First Look
First Look: June 30, 2015
https://cb.hbsp.harvard.edu/cbmp/product/115042-PDF-ENG Harvard Business School Case 715-453 Coffee Wars in India: Starbucks 2015 This case examines the progress made by Starbucks in its first two years of...
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Carmen Nobel
- 20 Mar 2013
- Research & Ideas
How CEOs Sustain Higher-Ambition Goals
Starbucks on the main classroom floor. "We have to make it easy for our colleagues to show up," he said. "We can't put the blinds down and shut the doors if we want to change the culture." Sometimes the CEO needs to step in and handle a...
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by Dina Gerdeman
- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
Heinz, of the famous food company; Marshall Field, the Chicago retailer; Estée Lauder, who created one of the largest cosmetics companies in the world; Howard Schultz, of Starbucks Coffee Company; and Michael Dell, of Dell Computer...
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by Martha Lagace
- 21 May 2007
- Research & Ideas
Fixing the Marketing-CEO Disconnect
stable customer retention? If customers are staying on because they're held hostage by a contract, good retention may be obscuring the truth that customers will flee the instant they can. Selecting the wrong metrics can actually cause firms to lose ground with...
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by Sean Silverthorne
- 04 Jan 2010
- Research & Ideas
Best of HBS Working Knowledge 2009
disruptive social innovations intrinsic to the CSE approach amplify this zone of discomfort. Fortunately, the experiences of innovative companies such as Timberland and Starbucks show how these challenges may be overcome. Key concepts...
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by Staff
- 21 Apr 2015
- First Look
First Look: April 21
Campaign and the Upside of CEO Activism By: Chatterji, Aaron, and Michael Toffel Abstract—When Starbucks CEO Howard Schultz asked his baristas to engage customers in a discussion about race in America, it was a clear case of the growing...
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Carmen Nobel & Sean Silverthorne
- 04 Apr 2019
- Cold Call Podcast
Can Mark Zuckerberg Rebuild Trust in Facebook?
he disappears for five days. Well, first of all, I've taught a lot. I wrote a book called Seven Lessons for Leading a Crisis. If you're a leader and you're in crisis, you go out right away. Instantly. Howard Schultz did this along with Kevin Johnson at View Details
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Re: Gerardine A. Doyle
- 24 Jul 2007
- First Look
First Look: July 24, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=807169 EZAmuse Negotiation (D): Rob Bonham Background Harvard Business School Supplement 807-171 Supplements the (A) case. Purchase this supplement:...
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Martha Lagace