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- People (2)
- News (74)
- Research (52)
- Events (1)
- Multimedia (3)
- Faculty Publications (27)
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- 08 Sep 2015
- Research & Ideas
Knowledge Transfer: You Can't Learn Surgery By Watching
procedural manuals, but through informal storytelling in the downtime between missions, in which team members related past incidents. “They would dig in with each other and dissect prior cases a little bit, asking, ‘Why did you do it this...
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- 30 Jun 2021
- In Practice
The Harvard Business School Faculty Summer Reader 2021
civic duty to better understand the biotech wave. This book was an amazing portal into the invention of CRISPR and some of the big personalities and battles that led to the Nobel Prize in Chemistry last year. Walter Isaacson is a wonderful View Details
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by Kathryn Haviland
- 01 Nov 2016
- First Look
First Look - November 1, 2016
brands. Companies can leverage storytelling to build their brands, and careful brand extensions can grow the business as long as they do not alienate core loyalists. Other potentially risky opportunities to weigh carefully are moving...
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Sean Silverthorne
- 21 Aug 2018
- First Look
New Research and Ideas, August 21, 2018
and how marketing actions influence changes in it. Methods for brand valuation can be discussed and issues related to branding in contemporary times, such as authenticity, legitimacy, authorship, craftsmanship, and storytelling can be...
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Dina Gerdeman
- 12 Feb 2001
- Research & Ideas
John Irving’s Lessons for Business
are you doing?' They loved listening to my stories. That's why I fell in love with storytelling and why I still love it so much." I believe that Irving's childhood home environment played an important role in developing his strong...
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by Mallory Stark & Martha Lagace
- 09 Feb 2018
- Research & Ideas
Big Hits: The Best of the 2018 Super Bowl Ads
salves to help relieve them. Brands were looking to reassert traditional American values like inclusion and the celebration of differences in the face of more negative recent trends like anti-immigrant and anti-LGBTQ+ sentiment. That said, most advertisers treaded...
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- 04 Apr 2005
- What Do You Think?
Can an Organization’s “Deep Smarts” Be Preserved?
solving, and experimentation). Techniques to be employed range from presentations and lectures on the passive side to the provision of rules of thumb, storytelling with a moral, Socratic questioning, and learning by doing at the active...
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by James Heskett
- 16 Nov 2009
- Research & Ideas
The Times Captures History of American Business
love the leadership chapter. The most fascinating subject of all storytelling is individuals. It has been a subject of my research over the last 10 years, so to work on this section was like being a kid in a candy store. Oprah Winfrey,...
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- 08 Jun 2010
- First Look
First Look: June 8
http://cb.hbsp.harvard.edu/cb/web/product_detail.seam?R=1057-HBK-ENG&conversationId=262835&E=1462 Different: Escaping the Competitive Herd Author:Youngme Moon Publication:Crown Business/Random House, 2010 Abstract Every few years a book—through a combination of...
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Martha Lagace
- 19 Feb 2019
- First Look
New Research and Ideas, February 19, 2019
campaign. Harvard Business School Case 719-429 Sportradar (A): From Data to Storytelling In 2013, the Swiss sports data company Sportradar debated whether to expand from its core business of data provision to bookmakers into sports media...
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Sean Silverthorne
- 29 Apr 2020
- Book
The Key to Powerful Social Change: Small Villages
Who will solve the great problems facing humanity, a list of critical issues that only begins with the current pandemic? In the interview below, Rosabeth Moss Kanter discusses her recent book, Think Outside the Building, and her view that solutions are most likely to...
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by Dina Gerdeman