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All HBS Web
(958)
- People (6)
- News (127)
- Research (596)
- Events (2)
- Multimedia (6)
- Faculty Publications (272)
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- 02 Sep 2014
- First Look
First Look: September 2
and applied levels. First, the field will broaden its boundaries to include genetics and molecular neuroscience, each of which will provide important new insights into individual differences in decision making. Second, recent advances in computational View Details
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Sean Silverthorne
- 2010
- Working Paper
The Unbundling of Advertising Agency Services: An Economic Analysis
By: Mohammad Arzaghi, Ernst R. Berndt, James C. Davis and Alvin J. Silk
We address a longstanding puzzle surrounding the unbundling of services occurring over several decades in the U.S. advertising agency industry: What accounts for the shift from bundling to unbundling of services and the slow pace of change? Using Evans and Salinger's...
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Keywords:
Advertising;
Change;
Forecasting and Prediction;
Cost;
Price;
Analytics and Data Science;
Surveys;
Marketing Strategy;
Media;
Service Operations;
Agency Theory;
Mathematical Methods;
Advertising Industry;
United States
Arzaghi, Mohammad, Ernst R. Berndt, James C. Davis, and Alvin J. Silk. "The Unbundling of Advertising Agency Services: An Economic Analysis." Harvard Business School Working Paper, No. 11-039, September 2010.
- 22 Sep 2009
- First Look
First Look: September 22
Clark needed to decide whether to pursue patents, copyrights, and/or trademarks for various aspects of the new product. The case focuses on the interplay between marketing strategies and intellectual property issues in international...
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Martha Lagace
- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
practical implications to the literature on organizational change, emotions, and language in global organizations. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=55473 December 2018 Strategy Science The View Details
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Dina Gerdeman
- 18 Sep 2007
- First Look
First Look: September 18, 2007
quantity, and method of distribution account for the observed variation in IRI within stores. Store-specific factors such as the density and variety of inventory observed at each store account for the variation in IRI across stores....
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Martha Lagace
- 19 Mar 2019
- First Look
New Research and Ideas, March 19, 2019
positive or certain options (influencing others toward safer options) versus presenting choice sets with negative or risky options (influencing others toward riskier options). We show that choice architects’ influence strategies are...
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Dina Gerdeman
- 01 Feb 2011
- First Look
First Look: Feb. 1
are due to attendance and are conditional on high levels of attendance and those holding leadership positions within the IETF. Surprisingly, standards endorsement is insignificant when controlling for simple physical attendance. These results are robust to instrumental...
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- 20 Dec 2010
- Research & Ideas
New Dean Sets Five Priorities for HBS
prosper because they continue to be innovative; they continue to have the courage to embrace change." At the same time, as a student of organizational behavior, Nohria said he understood the importance of remaining resolute about certain traditions that have made...
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- 09 Feb 2009
- Research & Ideas
Uncompromising Leadership in Tough Times
as a last resort; at the same time, reinvent your business." There are several ways companies have done this. – Rely on attrition to right size. – Use redeployment and make layoffs a last resort. Hewlett Packard used this strategy...
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by Martha Lagace
- 17 Oct 2006
- First Look
First Look: October 17, 2006
Working PapersInstitutional Pressures and Environmental Strategies Authors: Magali A. Delmas and Michael W. Toffel Abstract This paper suggests how institutional theory can explain enduring differences in organizational strategies. We...
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Sean Silverthorne
- 08 Dec 2015
- First Look
December 8, 2015
transparency of the methods used to obtain research findings. Although comprehensive reporting facilitates accurate assessment of a paper’s claims, the current reporting norm is secrecy, not openness. We begin by putting this situation...
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Sean Silverthorne
- 10 Apr 2018
- First Look
First Look at New Research, April 10, 2018
the marketing and economics literature. We show that in the Nerlove-Arrow framework, moment conditions typically used in conventional dynamic panel data methods become vulnerable to serial correlation in the error structure. We discuss...
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Sean Silverthorne
- 03 Apr 2018
- First Look
New Research and Ideas, April 3, 2018
combine administrative data on all firms in Spain with a matched bank-firm-loan dataset on the universe of corporate loans for 2003–2013 to identify bank-specific shocks for each year using methods from the matched employer-employee...
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Sean Silverthorne
- 22 Feb 2011
- Research & Ideas
The Most Important Management Trends of the (Still Young) Twenty-First Century
strategy and organizational management. Products are being developed through open innovation, with input from people connected to each other and the company only through a common interest—and electronic media. Virtually every company on...
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by Sean Silverthorne
- 26 Feb 2007
- Research & Ideas
The Power of the Noncompete Clause
database, which gives the hometown for each inventor on each patent. We developed methods to determine whether the two patents by "Lee Fleming" and "Lee O. Fleming" are from the same person (they are) and whether the...
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by Martha Lagace
- 02 Jan 2001
- Research & Ideas
Gurus in the Garage
interviewed share one habit: they refuse to make decisions for the entrepreneurs. Otherwise, their teaching methods vary tremendously. Learning by Doing When Michael Chiarello, founder and CEO of NapaStyle, was developing the idea for his...
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by Dorothy Leonard & Walter Swap
- 24 Jan 2017
- First Look
First Look at New Research: January 24, 2017
https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=52104 forthcoming Strategic Management Journal Elevating Repositioning Costs: Strategy Dynamics and Competitive Interactions By: Menon, Anoop R., and Dennis Yao Abstract—This paper proposes...
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Sean Silverthorne
- 15 May 2018
- First Look
New Research and Ideas, May 15, 2018
They often functioned, as a result, as part of the problem, rather than part of the solution. In the more recent globalization era, the strategies of Western corporations have moved beyond the practices of the colonial past, but linkages...
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Dina Gerdeman
- 28 Aug 2012
- First Look
First Look: August 28
built through institutional deepening by means of dispute resolution processes. This shift, I argue, raises epistemic questions of expertise, the relationship of models to real-world outcomes, and methods for bounding disputes over...
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Sean Silverthorne
- 13 Apr 2010
- First Look
First Look: April 13
trade reasonably close to their intrinsic value. In place of earnings forecasts, management should provide information about the company's strategic goals and main value drivers. They should also discuss the risks associated with the View Details
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Martha Lagace