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All HBS Web
(297)
- News (62)
- Research (153)
- Multimedia (2)
- Faculty Publications (102)
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- 18 Jun 2001
- Research & Ideas
Tech Investment the Wise Way
here cover a wide range including outright sale, renting, charging by the transaction, advertising and subscription models, licensing, or even giving away the product and selling after-sale support and services. Having a sense of price...
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- 09 Oct 2018
- First Look
New Research and Ideas, October 9, 2018
minutes at minimal cost with no branding or design skills required. As it sets out to raise its Series B, the founders make some critical changes to their business model, moving to a subscription model and adding additional products and...
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Dina Gerdeman
- 26 Oct 2017
- Research Event
In an Era of 'Fake News,' What is the Future of Advertising and Publishing?
tracking our activities on the internet. Ads, Eich pointed out, can be blocked, but tracking is difficult to block. To decouple purchases and website subscriptions from credit card companies and user profiles, he envisions a browser with...
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- 18 Oct 2018
- Research & Ideas
How to Use Free Shipping as a Competitive Weapon
multiple categories would be better served by offering online product discounts to their most frequent customers. "Our results suggest that that's a safer and in the end more profitable way for the firm to reward loyal shoppers." Ngwe and Chen also used the...
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- 31 Mar 2014
- Research & Ideas
Encouraging Niche Content in an Ad-Driven World
newspapers that charge subscription fees. "It's likely that the free newspapers will cover popular content in order to attract more eyeballs," Zhu says. How the incumbent papers will respond to their entry is an interesting...
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- 13 May 2014
- First Look
First Look: May 13
"freemium" business model, which is used by some Internet businesses and smartphone application developers to give users free basic features of a digital product and access to premium functionality for a subscription fee. The...
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Sean Silverthorne
- 08 Sep 2003
- Research & Ideas
A Bold Proposal for Investment Reform
Union is funded through consumer subscriptions to Consumer Reports, and through private grants. This model has several advantages. By directly linking its output to consumer use of its service, it provides a powerful incentive to meet...
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- 12 Jul 2016
- First Look
July 12, 2016
Stick to the Strategy or Make the Sale? A Manufacturer of High-tech Streetlights Considers an Exception to Its New Subscription Model By: Weiss, Mitchell Abstract—A manufacturer of high-tech streetlights considers an exception to its new...
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Sean Silverthorne
- 30 Jan 2019
- What Do You Think?
Who Will Measure up to These Two Remarkable Leaders?
of the future coming? What do you think? Original Column The decade of the 1980s saw widespread subscription to the notion that there were two “generic competitive strategies” aimed at achieving industrywide success: those that provided...
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- 23 Feb 2009
- Research & Ideas
Creative Entrepreneurship in a Downturn
acquisition and retention, costs and productivity, firm scope, pricing, growth platforms, etc. Some of the finest examples of business model innovations, whether it is IBM's outsourcing of key elements of the IBM PC or Salesforce.com's offering of software as a View Details
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by Martha Lagace
- 13 Nov 2018
- First Look
New Research and Ideas, November 13, 2018
of Microsoft, and the rest of the senior leadership team faced a set of fundamental choices. The firm had opportunities to serve customers in ways that would be associated with higher growth but lower margin. Some of these opportunities involved a shift from perpetual...
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Dina Gerdeman
- 10 Jul 2000
- Research & Ideas
Cable TV: From Community Antennas to Wired Cities
could charge customers a premium for access to these "pay TV" channels, above the monthly subscription charge for what came to be known as the "basic tier" of broadcast channels. The first forays into pay TV were...
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- 17 Mar 2015
- First Look
First Look: March 17
founders debated whether to stay focused on growing Bazaart's user base and worry about driving revenue later, or try and monetize the app (by introducing in-app purchases, native advertising, or moving to a subscription model) and bring...
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Sean Silverthorne
- 10 Jan 2012
- First Look
First Look: January 10
experience, excited theatergoers by experimenting with new venues, and received critical recognition for the breadth and range of the work she staged. Paulus also recognized the changing realities in theater, which included dropping View Details
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Sean Silverthorne
- 31 Jul 2012
- First Look
First Look: July 31
resource management, which emphasized job rotation and minimal hierarchy. Purchase this case:http://hbr.org/search/812134-PDF-ENG RentJuice Thomas R.Eisenmann and Liz KindHarvard Business School Case 811-069 RentJuice, founded in mid-2008, provided a View Details
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Carmen Nobel
- 10 Jan 2017
- First Look
First Look at New Research: January 10, 2017
“particularly on high cost of failure situations where good information on potential service providers is correspondingly of high value.” Angie's List had a paid subscription model as it charged “members” for access to the information...
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Sean Silverthorne
- 19 May 2014
- Research & Ideas
Why Companies Should Compete for Your Privacy
services for free, but engages in disclosure by profiling consumers and charging advertisers to target them. In contrast, Microsoft charges a subscription price for Office 365 but does not disclose consumer information for advertising...
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- 19 Jan 2011
- First Look
First Look: Jan. 18
integrated and strategic e-commerce strategy, and leverage the NGS relationship with its members—currently defined as magazine subscribers, since a subscription comes with Society membership. Putting the final touches on the position and...
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Sean Silverthorne
- 10 Jun 2002
- Research & Ideas
Disruption: The Art of Framing
their own work processes even as they collaborate. The New York Times Company has had some success here: NYTimes.com is now the leading source of print subscription sales. And the company's print and on-line sales forces have collaborated...
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by Clark Gilbert & Joseph L. Bower
- 21 May 2020
- Research & Ideas
Fighting the COVID Blues: Advice from Business Research
example, buying a ping-pong table, TV, or online movie subscription for the family to enjoy together might make you happier than purchasing a phone to use by yourself, he says. Also, the research shows spending money on other people makes...
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by Dina Gerdeman and Danielle Kost