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All HBS Web
(531)
- News (216)
- Research (228)
- Events (2)
- Multimedia (8)
- Faculty Publications (110)
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- 19 Mar 2013
- First Look
First Look: March 19
companies perform sales, marketing, and product definition work, while eastern companies in Asia like his perform the engineering and manufacturing work. Confronted with commoditization pressure, Wu is presented with the opportunity to license a major View Details
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Sean Silverthorne
- 17 Jul 2006
- Lessons from the Classroom
Developing a Strategy for Digital Convergence
users to time-shift their TV viewing. According to Yoffie, entertainment and communications are coming together to produce a mobile music revolution—the distribution of digital music over wireless networks. And your cell phone has also...
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- 12 Nov 2015
- Research & Ideas
Can Consumers be Trusted with Their Own Health Care?
“I’m going to make some humble suggestions. I’m not a doctor and I don’t play one on TV either. I have very little credibility here,” he joked. “But I do know something about consumers and consumer behavior.” Quelch recalled how different...
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- 25 Feb 2014
- First Look
First Look: February 25
When, and How Much to Entertain Consumers in Advertisements? A Web-based Facial Tracking Field Study By: Teixeira, Thales, Rosalind Picard, and Rana el Kaliouby Abstract—The presence of positive entertainment (e.g., visual imagery, upbeat music, humor) in View Details
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Sean Silverthorne
- 19 Nov 2014
- HBS Case
Marketing Marijuana
medium-sized marijuana producers are already trying to build brand loyalty by marketing strains such as Grape Stomper, which boasts a high THC content; sweet-tasting Golden Goat; and low-THC Critical Mass, which markets itself as a more mellow bud. Price Of Pot Since...
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- 28 Mar 2011
- Research & Ideas
Why Manufacturing Matters
semiconductor industries. So the world's supply of high-efficiency lighting will be from those same regions of the world, primarily Taiwan, South Korea, and China. Thompson: Could semiconductor makers have foreseen that outsourcing one day would hurt the country's...
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- 10 Nov 2008
- Research Event
Social Media Leads the Future of Technology
buying?" Tv And The Internet Pressure has been building for a merging of television and the Internet, said Intel's Eric Kim. Consumers now expect Internet service everywhere, with implications for entertainment and advertising. For...
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by Martha Lagace
- 29 Jan 2019
- First Look
New Research and Ideas, January 29, 2019
setting: TV broadcast station entry into local newspaper markets from 1945 to 1963. We show that after a TV station enters the newspaper market, newspaper firms with more multi-homing consumers had higher...
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Dina Gerdeman
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
panoply of Internet sites. It's just as hard to differentiate on price, for similar reasons: any consumer with an Internet connection can quickly determine if that flat-screen TV that Walmart claims is at a blowout price actually is....
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- 10 Aug 2015
- Research & Ideas
Why a Federal Rule on CEO Pay Disclosure May Get You In Trouble With Customers
had been met, among other labels, each TV included a label with the manufacturer's pay ratio. In one experiment, consumers view products labeled with the salary ratio at the firm that manufactured the product. (Source: Bhavya Mohan)...
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- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
including one centered on the acceptance of high-speed Internet cable access by residents of a middle-class Toronto suburb during the past four years. That community, they say, is typical of many throughout the United States. To date, only 10 percent of the town's...
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by Peter K. Jacobs
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
ad wouldn't air on TV for another week, the customers learned. The airline was giving them the privilege of a sneak peek at the ad—and the privilege of being among the first to share it. CONCEPT: Give the viewer the opportunity to...
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- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
with an ad campaign called "The Orange Underground," featuring a series of 30-second TV spots in which the Cheetos mascot, Chester Cheetah, encourages consumers to commit subversive acts with Cheetos. (In one commercial, an...
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- 10 Nov 2009
- First Look
First Look: Nov. 10
three flat panel TV brands, along with Samsung and Sony. Faced with intensifying price pressure from the industry leaders and an unprecedented economic recession, Wang wondered how VIZIO could best sustain its growth and finance its...
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Martha Lagace
- 25 Nov 2014
- First Look
First Look: November 25
revenue. Station owner Edmund Ansin and general manager Chris Wayland faced a choice of whether to use the TV news to push viewers to the station's website and monetize online, or use an online presence to build loyalty to Channel 7 and...
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Carmen Nobel
- 21 Jun 2010
- Research & Ideas
Strategy and Execution for Emerging Markets
company created within the last five years that produces the number one flat-panel TV brand in the U.S., beating Sony, Samsung, and Panasonic. It created a brand and financed itself to grow fast despite a limited number of staff—because...
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by Martha Lagace
- 29 Jan 2013
- First Look
First Look: Jan. 29
case:http://hbr.org/search/713028-PDF-ENG Lin TV Corp Scharfstein, David, Erik Stafford, and Joel L. HeilprinHarvard Business School Case 213-065 This case considers the valuation of Lin TV, a publicly traded company with 30 View Details
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Sean Silverthorne
- 06 Mar 2012
- First Look
First Look: March 6
along with solutions that have emerged from our research. Book: http://hbr.org/2012/03/the-new-science-of-viral-ads/ar/1 To Zap or Not to Zap: How to Insert the Brand in TV Commercials to Minimize Avoidance Authors:Thales S. Teixeira,...
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Sean Silverthorne
- 01 Feb 2011
- First Look
First Look: Feb. 1
worst of times and the best of times. During the "great recession" of 2009, smartphones growth stalled, stalling Qualcomm's revenue, but in 2010 growth surged again and was predicted to continue its upward trajectory in 2011. This brief case updates...
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- 17 Apr 2006
- Research & Ideas
Resisting the Seductions of Success
health. On one visit, Tony gently encourages his father, who is getting depressed, to try watching some different TV shows, and Tony says he will come by more often and tell his father he loves him. A few minutes later, Tony's mother...
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