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- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
percent "thank you" discount offered on the total purchases at Tesco. The more a consumer spends in the store, the more information the store is collecting about consumer tastes and shopping habits, allowing it to direct more...
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- 03 Mar 2009
- First Look
First Look: March 3, 2009
platforms connecting producers and consumers. In contrast to the existing literature, indirect network effects are determined endogenously, through consumers' taste for variety and producer competition. Three new aspects of platform...
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Martha Lagace
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