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- 14 Nov 2007
- First Look
First Look: November 14, 2007
sectors beyond the original bath soap category. The development causes the brand team to take a fresh look at the clichés of the beauty industry. The result is the controversial Real Beauty campaign. As the campaign unfolds, Unilever...
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Martha Lagace
- 29 Jan 2019
- First Look
New Research and Ideas, January 29, 2019
for the company’s various customer segments. Students must consider whether PatientPing’s pricing, sales team, and sales process are optimal based on the unique challenges of the health care industry. Additionally, students are asked to...
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Dina Gerdeman
- 07 Apr 2009
- First Look
First Look: April 7, 2009
process in jeopardy. At the same time, the company has a second drug, Byetta, in its pipeline. Graham must decide how to manage the company's limited resources while also finalizing another deal that has huge future potential. Graham...
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Martha Lagace