Filter Results
:
(435)
Show Results For
-
All HBS Web
(756)
- People (4)
- News (198)
- Research (435)
- Events (5)
- Multimedia (9)
- Faculty Publications (274)
Show Results For
-
All HBS Web
(756)
- People (4)
- News (198)
- Research (435)
- Events (5)
- Multimedia (9)
- Faculty Publications (274)
Sort by
- 19 Feb 2019
- First Look
New Research and Ideas, February 19, 2019
Abstract— We jointly examine the effects of television advertising and field operations in U.S. presidential elections, where the former is referred to as the “air war” and the latter as the “ground game.” Specifically, we look at how...
View Details
Keywords:
Sean Silverthorne
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
commercial radio and, after World War II, commercial television enabled marketers to drive home the benefits of their national brands and to announce quickly the launch of new products and services to a nationwide audience. The...
View Details
- 06 Aug 2018
- Research & Ideas
Supersmart Manufacturing Tools are Lowering Prices on TVs, Bulbs, and Solar Panels
Film & Television Arts (BAFTA) award, and (3) file for Chapter 11 in the same 30-day period? Well the design tools for visual effects incorporated more and more know-how, so plenty of people around the world could acquire the...
View Details
- 04 Nov 2014
- First Look
First Look: November 4
licensing offer from Netflix for their most ambitious project to date, a new television series called House of Cards. MRC executives had begun to pitch the series to the major premium cable networks in the U.S., including AMC, FX, HBO,...
View Details
Keywords:
Sean Silverthorne
- 08 Mar 2011
- First Look
First Look: March 8
underwriting representative for public television and radio stations throughout the United States. When Mr. Williams and his wife, Linda Williams, started NPB in 1996, they had imagined it would grow quickly and be acquired by a larger...
View Details
Keywords:
Sean Silverthorne
- 29 Mar 2011
- First Look
First Look: March 29
into the now flourishing backlighting market. Into this changing market entered Cree, Inc., a North Carolina-based LED chip and component manufacturer. This case explores whether Cree should pursue the LED monitor and television...
View Details
Keywords:
Sean Silverthorne
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
makes huge investments to acquire, develop, and market concepts with strong hit potential, and then banks on the sales of those titles to make up for the middling performance of their other content. Today's leading film studios, View Details
- 02 Jan 2018
- First Look
First Look at New Research and Ideas, January 3, 2018
on-demand programming. Priced at $39.99 per month, Hulu Live TV offered consumers a tremendous savings over traditional cable program packages and allowed subscribers to watch programs on Internet-connected televisions and a wide range of...
View Details
Keywords:
Sean Silverthorne
- 18 Aug 2009
- First Look
First Look: August 18
successful television shows in history; how she created the company, Harpo Productions, that produces that show as well as other media offerings; how she leads and manages her organization; and how she has chosen to use the authority and...
View Details
Keywords:
Martha Lagace
- 23 Apr 2019
- First Look
New Research and Ideas, April 23, 2019
readers? Use data science. Make money by doing deals with television and filmmakers and book publishers. The case describes the challenges of matching readers to stories and of helping writers produce better stories by supplying feedback...
View Details
Keywords:
Dina Gerdeman
- 18 Sep 2018
- First Look
New Research and Ideas, September 18, 2018
Ratcheting, Competition, and the Diffusion of Technological Change: The Case of Televisions Under an Energy Efficiency Program By: Amano, Tomomichi, and Hiroshi Ohashi Abstract—In differentiated goods markets with societal implications,...
View Details
Keywords:
Dina Gerdeman
- 29 Sep 2015
- First Look
September 29, 2015
categories represented significant opportunities and challenges. The smartwatch category was new and poised for growth when Apple released its watch in April 2015, but the use case remained uncertain, and Apple would face a strong challenge from Android-based...
View Details
Keywords:
Sean Silverthorne
- 03 Mar 2015
- First Look
First Look: March 3
music and K-drama television shows in Asian countries, Chairman Jay Lee, of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's...
View Details
Keywords:
Sean Silverthorne
- 23 Jul 2001
- Research & Ideas
How the Giants of Enterprise Seized the Future
television. He sponsored the famed, and infamous, quiz show The $64,000 Question in 1955. It is difficult, so many years later, to realize what a radical departure television advertising was for a man and a company which had flourished in...
View Details
Keywords:
by Richard S. Tedlow
- 14 Nov 2007
- First Look
First Look: November 14, 2007
the early years of the 21st century. From a state-owned enterprise earning 97% of its revenue from television sets and other analog consumer electronics, Thomson had become a publicly traded company providing digital video services and...
View Details
Keywords:
Martha Lagace
- 21 Oct 2008
- First Look
First Look: October 21, 2008
these major global players. Taiwan- and Korea-based TFT-LCD flat panels are the critical components in notebook computers, computer monitors, and flat panel televisions from essentially all well known global brands. Purchase this case:
View Details
Keywords:
Martha Lagace
- 15 Aug 2005
- HBS Case
Classic Cases Live On at HBS
was clear we had a core issue that could be teachable in the classroom." (Indeed, aspects of the case were sometimes a bit too gripping for a few students: Heskett recalls that after a television report on Shouldice became a regular...
View Details
Keywords:
by Garry Emmons
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
Erasing Racism Louis (Lou) Gossett Jr.’s exemplary life included a groundbreaking career in entertainment and a bold and audacious goal to erase racism. From the Broadway stage to television and the movie screen, Gossett earned major...
View Details
Keywords:
Sean Silverthorne
- 16 Nov 2009
- Research & Ideas
The Times Captures History of American Business
breadth has grave, powerful implications. My overall sense is that the New York Times and other newspapers have made available all kinds of information in the wake of this last astounding year. It's not that television and the Internet...
View Details
- 19 Sep 2017
- First Look
First Look at New Research and Ideas, September 19
illustrate the process and power of market design through three examples: the design of medical residency matching programs, a scrip system to allocate food donations to food banks, and the recent “Incentive Auction” that reallocated wireless spectrum from View Details
Keywords:
Sean Silverthorne