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All HBS Web
(362)
- People (1)
- News (124)
- Research (186)
- Events (4)
- Multimedia (3)
- Faculty Publications (72)
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- 08 Feb 2011
- First Look
First Look: Feb. 8
to divert search for an information intermediary who enables buyers (consumers) to search affiliated sellers (stores). We identify two original motives for diverting search (i.e., inducing consumers to search more than they would like): 1) trading off higher total...
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Sean Silverthorne
- 04 Dec 2012
- First Look
First Look: December 4
Evidence from EDGAR Search Traffic Authors:Charles M.C. Lee, Paul Ma, and Charles C.Y. Wang Abstract Using Internet traffic patterns from the Securities and Exchange Commission Electronic Data-Gathering,...
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Carmen Nobel
- 02 Feb 2004
- Research & Ideas
Where Does Apple Go From Here?
have this wonderful new hit product called the iPod, they're driving lots of traffic into their stores. If they go through a period when there are no hit products, the stores just become an anchor weighing them down. If you can tell me...
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by Sean Silverthorne
- 20 Feb 2007
- First Look
First Look: February 20, 2007
that the tire grading system was close to becoming a reality. Second, Joan Claybrook, a former Nader consumer interest group lobbyist, had just become head of the National Highway Traffic Safety Administration, the agency within the...
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Martha Lagace
- 02 Oct 2018
- First Look
New Research and Ideas, October 2, 2018
among them was a severe cash flow constraint that prevented Frederic Schreurs from properly forecasting and investing resources to maximize the BIP’s impact. As traffic inched along, Sanginga contemplated how he could steer both the BIP...
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Dina Gerdeman
- 03 Mar 2009
- First Look
First Look: March 3, 2009
search affiliated sellers (stores). There are three motives for diverting search (i.e., inducing consumers to search more than they would like): 1) trading off higher total consumer traffic for higher revenues per consumer visit, 2)...
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Martha Lagace
- 28 Aug 2018
- First Look
New Research and Ideas, August 28, 2018
IQ from IP: Simplifying Search in Portfolio Choice By: Chen, Huaizhi, Lauren Cohen, Umit Gurun, Dong Lou, and Christopher J. Malloy Abstract— Using a novel database that tracks web traffic on the SEC’s EDGAR servers between 2004 and 2015,...
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Dina Gerdeman
- 24 Sep 2013
- First Look
First Look: September 24
Abstract—Existing apology research has conceptualized apologies as a device to rebuild relationships following a transgression. As a result, apology research has failed to investigate the use of apologies for outcomes for which individuals are obviously not culpable...
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Sean Silverthorne
- 08 Dec 2009
- First Look
First Look: Dec. 8
fraudsters claim advertising fees for work they did not actually do. The trickiest frauds deceive advertisers so effectively that measurements of ad effectiveness report the fraudsters as exceptionally productive and high quality, rather than revealing that their View Details
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Martha Lagace
- 19 Apr 2011
- First Look
First Look: April 19
saved customers money and their strong brands generated more traffic and sales but that most retailers, looking only at gross margins, missed this added value. Pepsi managers struggled to craft a strategy that would convince retailers to...
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Sean Silverthorne
- 16 Apr 2007
- Research & Ideas
Delivering the Digital Goods: iTunes vs. Peer-to-Peer
of all Internet traffic is content exchanged on p2p networks! The impact of p2p networks needs be carefully considered when pricing legal downloads. The easiest and most direct way to solve the puzzle is by assuming that peers are not...
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- 27 Sep 2011
- First Look
First Look: September 27
the traffic of 1 billion page views per quarter. In January 2011 it raised $30 million in venture capital for the network of 50 websites that featured an entertaining array of user-generated content. Beginning with a site based on...
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Sean Silverthorne
- 17 Jun 2014
- First Look
First Look: June 17
https://pubwww.hbs.edu/faculty/Pages/download.aspx?name=14-070.pdf Search Based Peer Firms: Aggregating Investor Perceptions Through Internet Co-Searches By: Lee, Charles M.C., Paul Ma, and Charles C.Y. Wang Abstract—Applying a "co-search" algorithm to Internet...
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Sean Silverthorne
- 08 Oct 2013
- First Look
First Look: October 8
Abstract—Platforms use search diversion in order to trade off total consumer traffic for higher revenues derived by exposing consumers to unsolicited products (e.g., advertising). We show that the entry of a platform competitor leads to...
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Sean Silverthorne
- 04 Mar 2014
- First Look
First Look: March 4
total consumer traffic for higher revenues derived by exposing consumers to unsolicited products (e.g., advertising). We show that competition between platforms leads to lower equilibrium levels of search diversion relative to a monopoly...
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Sean Silverthorne
- 30 May 2000
- Research & Ideas
Market Makers Bid for Success
we decided that we'd rather become an infrastructure provider to other companies and marketplaces as opposed to us driving traffic to our own site. We switched our model almost two years ago in the summer of 1998. As part of that one...
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- 23 Feb 2010
- First Look
First Look: Feb. 23
Purchase this case:http://cb.hbsp.harvard.edu/cb/product/510071-PDF-ENG DR Corporation Roy D. ShapiroHarvard Business School Case 610-049 DR Corporation is a manufacturer of major appliances. The traffic manager is facing a decision of...
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Martha Lagace
- 06 Mar 2012
- First Look
First Look: March 6
mind-sets of patients and investors, generating traffic at their eHealthpoints, expanding their product portfolio, and growing within and outside India. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/812020-PDF-ENG Managers and...
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Sean Silverthorne