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- All HBS Web (60)
- Faculty Publications (24)
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- 13 Oct 2010
- First Look
First Look: October 13, 2010
http://www.hbs.edu/research/pdf/11-038.pdf The Unbundling of Advertising Agency Services: An Economic Analysis Authors:Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, and Alvin J. Silk Abstract We address a longstanding puzzle...
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Sean Silverthorne
- 11 Nov 2014
- First Look
First Look: November 11
unbundling of digital content, the second wave, decoupling, promises to generate more casualties in an even broader array of industries. Digital start-ups are disrupting traditional businesses by inserting themselves at every juncture in...
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Sean Silverthorne
- 10 Nov 2009
- First Look
First Look: Nov. 10
are also consistent with SOX and regulatory actions reducing the incentives to sell ahead of privately known negative news. Bye Bye Bundles: The Unbundling of Music in Digital Channels Author:Anita Elberse Publication:Journal of Marketing...
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Martha Lagace
- June 2004 (Revised June 2006)
- Case
Scientific-Atlanta, Inc.
Scientific-Atlantia (S-A), a leading manufacturer of cable TV equipment, is confronting strategic challenges in mid-2004. For decades, cable operators have faced high switching costs that have locked them into exclusive supply relationships with either S-A or its...
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Technological Innovation;
Competition;
Industry Structures;
Television Entertainment;
Duopoly and Oligopoly;
Manufacturing Industry;
Media and Broadcasting Industry
Eisenmann, Thomas R. "Scientific-Atlanta, Inc." Harvard Business School Case 804-191, June 2004. (Revised June 2006.)
- Research Summary
3D Negotiaton
In articles and books, often with David Lax, I have been developing a broad approach to effective negotiation that encompasses three "dimensions." In this "3D" approach, our first dimension — "tactics"-- is the most familiar territory. Tactics are the persuasive... View Details
- Research Summary
Overview
ECONOMICS OF THE ADVERTISING AND MARKETING SERVICEC INDUSTRY
Professor Silk’s recent research has been focused on the economics of the advertising and marketing services industry. He has conducted econometric studies of the effects of scale and scope on the... View Details
- 16 Jun 2008
- Research & Ideas
Seven Tips for Managing Price Increases
services that they truly need by giving them an unbundled menu of options. 6. Monitor Trade Terms. Beware of powerful distributors paying you more slowly than they turn the inventory they buy from you. In an inflationary environment,...
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by John Quelch
- 02 Oct 2006
- Research & Ideas
Negotiating in Three Dimensions
the next time your talks seem stalled for deal-related reasons: Is price truly the only issue? Can we unbundle different aspects of what looks like a single issue and give each side what it values most—at low cost to the other side? Are...
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by Martha Lagace
- 06 Dec 2017
- What Do You Think?
Is It Time To Break Up Amazon, Apple, Facebook, or Google?
to break up illustrious companies like Standard Oil and AT&T to reduce their market power and thereby encourage competition. While not successful in similar efforts to prosecute IBM and Microsoft, the Government’s action may well have encouraged IBM’s decision to...
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- 30 Mar 2018
- What Do You Think?
What Should Mark Zuckerberg Do?
will be smart to unbundle the services and come out with a pricing table.” As Munyaradzi Mushato put it, “implement an authentic platform strategy where users pay, advertisers pay, and developers pay for the value they get.” Clearly,...
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- 04 Apr 2000
- Research & Ideas
The Right Way to Restructure Conglomerates in Emerging Markets
More fundamentally, though, breaking up these mammoth organizations could reduce their gross inefficiencies and promote greater entrepreneurship. Implicitly or explicitly, then, the Western financial community is encouraging business groups in emerging economies to...
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by Tarun Khanna & Krishna Palepu
- 09 Jun 2003
- Research & Ideas
Incentives and Operational Excellence
hospital association buying groups. For their part, the buying groups try to get as many products and services as they can for whatever fee they've agreed to pay in the contract. Owens & Minor decided to offer its customers the option of activity-based pricing...
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by Martha Lagace
- 20 Nov 2012
- First Look
First Look: November 20
PublicationsThe Unbundling of Advertising Agency Services: An Economic Analysis Authors:Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, and Alvin J. Silk Publication:Review of Marketing Science (forthcoming) Abstract We address a...
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Sean Silverthorne
- 22 Aug 2012
- Research & Ideas
Advertising: It’s Not ‘Mad Men’ Anymore
years: unbundling of agency services, the problem of competing clients sharing a common agency, and concern over consolidation with the growth of holding companies. To understand them, it's first important to appreciate how advertising...
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- 04 Jul 2016
- Research & Ideas
Is Your Org Chart Stuck in a Rut? Try a Scientific Experiment
continued to grow globally. Another, a seasoned lawyer, set out to evolve the organizational structure of his firm. “The emergence of new technologies and the trend toward unbundling legal services into their component parts means the...
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by Carmen Nobel
- 06 Apr 2010
- First Look
First Look: April 6
Case 210-056 This two-page case demonstrates how to unbundle the cost of credit extensions from product prices by observing the price of a credit default swap. It also explores how credit default swaps work, and how trade creditors are...
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Martha Lagace
- 14 Oct 2008
- Research & Ideas
Should You Bring Advertising Expertise In-House?
reasons include structural changes in the advertising industry such as the unbundling of agency services, and improved communication tools that make it easier and more cost efficient for firms to manage some aspect of their own...
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- 26 Jan 2009
- Research & Ideas
Where is Home for the Global Firm?
[PDF]. To start, responding strategically to these changes requires a reconceptualization of what a corporate home is, says Desai. "Managers need to make conscious choices about how to unbundle the activities that have traditionally been...
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by Martha Lagace
- 15 Oct 2008
- First Look
First Look: October 15, 2008
Working PapersEconomic Factors Underlying the Unbundling of Advertising Agency Services Authors:Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, and Alvin J. Silk Abstract This paper addresses a longstanding puzzle involving the View Details
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Martha Lagace