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- 21 Jun 2004
- Research & Ideas
Music Downloads: Pirates—or Customers?
songs for free by promoting them on the radio and on MTV. If consumers liked the samples, they purchased a dozen songs at a price of $15. We now have gone from one extreme to the other. While inflexible bundling was the rule, services such as iTunes now completely...
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- 04 Jul 2016
- Research & Ideas
Is Your Org Chart Stuck in a Rut? Try a Scientific Experiment
continued to grow globally. Another, a seasoned lawyer, set out to evolve the organizational structure of his firm. “The emergence of new technologies and the trend toward unbundling legal services into their component parts means the...
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by Carmen Nobel
- 03 Mar 2008
- Research & Ideas
Marketing Your Way Through a Recession
Industrial customers prefer to see products and services unbundled and priced separately. Gimmicks are out; reliability, durability, safety, and performance are in. New products, especially those that address the new consumer reality and...
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by John Quelch
- 06 Apr 2010
- First Look
First Look: April 6
Case 210-056 This two-page case demonstrates how to unbundle the cost of credit extensions from product prices by observing the price of a credit default swap. It also explores how credit default swaps work, and how trade creditors are...
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Martha Lagace
- 19 Jul 2011
- First Look
First Look: July 19
"money management" and the "investment systems platform" businesses. Students analyze why BlackRock decided to unbundle its Aladdin investment platform and if the firm should consider expanding the platform in the...
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Sean Silverthorne
- 31 Jan 2012
- First Look
First Look: Jan. 31
potent at increasing savings. In contrast, a more classical measure, a substantially increased interest rate, has no effect on the vast majority of participants. A second experiment is designed to unbundle the key elements of peer groups...
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Sean Silverthorne & Carmen Nobel
- 03 Sep 2013
- First Look
First Look: September 3
Netflix and Blockbuster in the DVD rental market and, later, Netflix's subsequent growth (and strategic challenges) in video streaming. The case is set in September 2011, after Netflix announced the unbundling of its DVD rental and...
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Sean Silverthorne
- 03 Nov 2009
- First Look
First Look: Nov. 3
next major challenge was managing the firm's digital transformation. In December 2006, the company acquired Boston-based Digitas, a leading digital agency headed by David Kenny. After the initial merger, which included the unbundling of...
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Martha Lagace
- 21 Jan 2014
- First Look
First Look: January 21
several mechanisms: by conferring employer recognition, by enhancing social visibility, and by facilitating social comparison. In a nationwide health worker training program in Zambia, we design a field experiment to unbundle these...
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Sean Silverthorne
- 30 Sep 2002
- Research & Ideas
Use the Psychology of Pricing To Keep Customers Returning
Consumers are more likely to consume when a price is vivid and fresh than when it is obscured or distant.— John Gourville In other research, I have investigated how the unbundling of price into routine payments affects the decision to...
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by Manda Mahoney