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- January 2018
- Case
Under Armour
By: Rory McDonald, Clayton M. Christensen, Daniel West and Jonathan E. Palmer
After 20 years of growth unprecedented in the sports apparel industry, Under Armour finds itself with a new record to beat: making the leap from $5 to $10 billion in sales—a feat only accomplished to date by competitors Nike and Adidas. At the heart of this challenge...
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Keywords:
Under Armour;
Nike;
Adidas;
"Jobs To Be Done;
Purpose Brands;
Entrepreneurship;
Customer Focus and Relationships;
Innovation Strategy;
Business Growth and Maturation;
Growth Management;
Innovation Leadership;
Sports Industry;
Apparel and Accessories Industry;
Fashion Industry;
Health Industry;
Technology Industry;
Retail Industry;
United States;
Maryland;
Baltimore
McDonald, Rory, Clayton M. Christensen, Daniel West, and Jonathan E. Palmer. "Under Armour." Harvard Business School Case 618-020, January 2018.
- December 2019 (Revised April 2021)
- Teaching Note
Under Armour
By: Rory McDonald and Matt Higgins
Teaching Note for HBS No. 618-020.
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- Article
Under Armour Dumped Its App, and Consumers Feel the Heartbreak
Kominers, Scott Duke. "Under Armour Dumped Its App, and Consumers Feel the Heartbreak." Bloomberg Opinion (February 5, 2020).
- 20 May 2019
- Research & Ideas
Activist CEOs Are Rising Up—and Their Customers Are Listening
When former Starbucks CEO Howard Schultz announced earlier this year he was thinking about running for president of the United States, it wasn’t a new idea. Past CEOs seeking the White House have included Carly Fiorina, Ross Perot, Herman Cain, Steve Forbes, Mitt...
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by Michael Blanding
- 15 May 2018
- First Look
New Research and Ideas, May 15, 2018
School Case 317-073 Prevent Senior: A New Paradigm for Growth in the Health Care Sector? No abstract available. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/317073 Harvard Business School Case 618-020 Under View Details
Keywords:
Dina Gerdeman