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- 27 Jul 2019
- Op-Ed
Does Facebook's Business Model Threaten Our Elections?
well-grooved process to deal with copyright and trademarked content that could be applied to user-generated content, where you would give notice, require a timely response, and pursue legal means if...
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by George Riedel
- 15 Aug 2016
- Research & Ideas
Black Swans and Big Trends Can Ruin Anyone's Internet Prediction
AOL’s chat rooms and SixDegrees, a social networking site that peaked at 3.5 million members before failing in 2001. Despite these developments, I didn’t foresee the rapid rise of Friendster (founded in 2002), MySpace (2003), and Facebook (2004). View Details
- 12 Nov 2008
- Research & Ideas
The Marketing of a President
fundraising prowess was aided by his appreciation and use of all communications media, notably the Internet, to engage voters. Obama picked up where Howard Dean left off. He leveraged his website, the blogosphere, and even user-generated...
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by John Quelch
- 08 Mar 2016
- First Look
March 8, 2016
Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=50690 2016 Handbook of Media Economics User-Generated Content and Social Media By: Luca, Michael Abstract—This paper documents what economists...
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Sean Silverthorne
- 20 May 2014
- First Look
First Look: May 20
514-048 YouTube for Brands This case examines the changes employed by YouTube to make the massively popular site more attractive to brands. Building from its base of amateur, user-generated content, YouTube had turned to experimenting...
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Sean Silverthorne
- 02 Oct 2007
- First Look
First Look: October 2, 2007
media of collaboration range from consumer review sites like Epinions and Trip Advisor, to collaborative networking sites like Bebo, Facebook, Orkut and Meetup, to trading sites like Craigslist and eBay, and user-generated View Details
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Martha Lagace
- 12 May 2009
- First Look
First Look: May 12, 2009
world of advertising by transforming the way Americans watched television. BCM had developed a technology to make television "clickable," enabling viewers to interact with the content on their television screens. By April 2009,...
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Martha Lagace