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All HBS Web
(208)
- News (35)
- Research (137)
- Multimedia (5)
- Faculty Publications (74)
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- 03 Aug 2015
- Research & Ideas
Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders
of like Lowes opening a store inside Home Depot. But since Amazon makes its profits from product sales to consumers, while Alibaba makes money from service and advertising fees from merchants, both could help the other increase its...
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- 30 Nov 2009
- Research & Ideas
Tracks of My Tears: Reconstructing Digital Music
the pricing of digital songs, a study on the reach and effectiveness of online video advertisements for video games and movies, and a project on how online retailers of...
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- 13 May 2008
- First Look
First Look: May 13, 2008
What Deep Metaphors Reveal About the Minds of Consumers Authors:Gerald Zaltman and Lindsay Zaltman Publication:Harvard Business School Press, 2008 Abstract Why do advertising campaigns and new products often fail? Why do consumers feel...
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Martha Lagace
- 17 May 2016
- First Look
May 17, 2016
based on the color of a person's skin through its “Dark is Beautiful” campaign—endorsed by well-known actor-director Nandita Das. However, despite the recent guidelines on advertising of skin-lightening products, many Indians still aspire...
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Sean Silverthorne
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
Disney Company expects to lose up to $190 million on its summer fiasco The Lone Ranger, another star vehicle featuring Johnny Depp and Armie Hammer. Welcome to the risky strategy of "blockbusters," practiced increasingly by movie, TV, and recording companies;...
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- 06 Mar 2012
- First Look
First Look: March 6
advertisers attain this. In our research, two colleagues and I use infrared eye-tracking scanners to determine exactly what people are looking at when they watch video ads. We also use a system that analyzes...
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Sean Silverthorne
- 19 Feb 2019
- First Look
New Research and Ideas, February 19, 2019
become less critical of the experience—in this study, less sensitive to possible bugs while playing an otherwise identical “revised” video game—and whether this mediates the effect of revision framing on positive evaluations. Studies 5A...
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Sean Silverthorne
- 05 Jul 2011
- First Look
First Look: July 5
monetize online access to content. Programming changes, new advertising strategies, and deals via online distribution platforms are presented as means to capture the value of online video consumption....
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Sean Silverthorne
- 21 Jan 2009
- First Look
First Look: January 21, 2009
Online Video Harvard Business School Case 709-447 In late March 2007, CBS faces an important decision about its online video strategy. A just-announced joint online distribution venture between NBC Universal...
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Martha Lagace
- 04 Apr 2019
- Cold Call Podcast
Can Mark Zuckerberg Rebuild Trust in Facebook?
month. It’s video streamed all around the world. He sent his deputy general counsel. I thought these things were odd. Why would you respond that way? Why would you go into hiding just at the time when everyone wants to hear from you? And...
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Re: Benson P. Shapiro
- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
copyright infringement and forced the startup out of business. Similarly, taxi companies are now actively lobbying local governments to curtail Uber. “The whole issue of cutting the cord is a huge risk for [cable companies]” Other companies use alternative means of...
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by Michael Blanding
- 05 Sep 2017
- First Look
First Look at New Research and Ideas, September 5, 2017
cinema chain in Peru, to reinvent the movie-going experience for Peruvians. Cineplanet wishes to better align their operating model with the needs and behaviors of its customers. Please note: This case study includes mandatory video...
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Sean Silverthorne
- 03 Mar 2015
- First Look
First Look: March 3
advertising strategy, and leather sourcing issues. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/514078-PDF-ENG Harvard Business School Case 815-070 The Grommet The Grommet, an online product launch platform, was at the...
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Sean Silverthorne
- 24 Jul 2007
- First Look
First Look: July 24, 2007
every evening at their scheduled times, and feared that if television audiences migrated to VOD, their revenues from selling advertising time would decrease. How could Burke and Roberts convince the networks to team up with Comcast and...
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Martha Lagace
- 06 Feb 2007
- First Look
First Look: February 6, 2007
world? Discusses the new distribution platforms, including downloads and video streaming. Also, provides a brief background of the evolution of the U.S. TV broadcast networks from the 1970s through the end of the 20th century. Purchase...
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Martha Lagace
- 29 Sep 2009
- First Look
First Look: September 29
Strategies to Fight Ad-sponsored Rivals Authors:Ramon Casadesus-Masanell and Feng Zhu Abstract We analyze the optimal strategy of a high-quality incumbent that faces a low-quality ad-sponsored competitor. In addition to competing through adjustments of tactical...
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Martha Lagace
- 28 Oct 2008
- First Look
First Look: October 28, 2008
members to help select winning designs. Threadless encouraged community members to actively participate by critiquing submitted designs, blogging about their daily lives, posting songs and videos inspired by the designs, and, most...
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Martha Lagace
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