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- 26 Jun 2018
- First Look
New Research and Ideas, June 26, 2018
analytic methods in a series of experiments across a range of hedonic products. The results suggest that hedonic learning follows a sequence of stages whose order matters and that the holistic stage is facilitated by attending to experience as a narrative event and by...
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Dina Gerdeman
- 15 Dec 2015
- First Look
December 15, 2015
visually depict outcome and cost data simultaneously. It provides clinicians, managers, patients, regulators, and policy makers with a readily understandable snapshot of the value being delivered for a specific medical condition and...
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Carmen Nobel
- 06 Mar 2012
- First Look
First Look: March 6
a commercial to concentrate consumers' visual attention reduced avoidance significantly. Second, the likelihood that viewers will zap can be decreased with a "pulsing strategy" in which brand images are shown more frequently for...
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Sean Silverthorne
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