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All HBS Web
(909)
- People (1)
- News (220)
- Research (256)
- Events (4)
- Multimedia (21)
- Faculty Publications (104)
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- 24 Aug 2009
- Research & Ideas
SuperCorp: Values as Guidance System
posted on walls and websites by using their codified set of values and principles as a strategic guidance system. They gain business advantages from actions they take based on the societal responsibility these statements imply, as Banco...
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by Rosabeth Moss Kanter
- 16 Oct 2018
- First Look
New Research and Ideas, October 16, 2018
with Asian manufacturers, built a small warehouse and fulfillment center, designed an innovative line of inflatable SUPs, and built an ecommerce website that sold boards and accessories to consumers. After the rising trend in interest for...
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Dina Gerdeman
- 29 Aug 2017
- First Look
First Look at New Research and Ideas, August 29
highlighting the work performed by the government of an archetypal American town increased trust in government and support for government services. In Study 2, Boston residents who interacted with a website that visualized both service...
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Sean Silverthorne
- 13 Feb 2017
- Research & Ideas
Paid Search Ads Pay Off for Lesser-Known Restaurants
actions. Map inquiries jumped 18 percent, restaurant calls increased 13 percent, and clicks on the restaurants’ website rose 9 percent. The eateries also saw a 5 percent increase in the number of restaurant reviews, suggesting that the...
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- 25 Nov 2014
- First Look
First Look: November 25
revenue. Station owner Edmund Ansin and general manager Chris Wayland faced a choice of whether to use the TV news to push viewers to the station's website and monetize online, or use an online presence to build loyalty to Channel 7 and...
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Carmen Nobel
- 03 May 2011
- First Look
First Look: May 3
time to increase customer satisfaction. New research suggests there's a better approach: showing customers a representation of the effort, whether literal or not, being expended on their behalf while they wait. (The prototypical example is the travel View Details
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Sean Silverthorne
- 07 Jul 2009
- First Look
First Look: July 7
pattern common to important narratives around the world. A supporting website facilitates sharing of teaching materials and experiences by faculty using the case series. We report results from using this curriculum with undergraduate and...
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Martha Lagace
- 04 Dec 2007
- First Look
First Look: December 4, 2007
but online dating websites force them to screen by searchable attributes (such as income, or religion). We demonstrate that people spend too much time searching for options online for too little payoff in offline dates (Study 1), in part...
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Martha Lagace
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
consumers to vote on suggested new flavors for Crest toothpaste. H.J. Heinz worked with Google to invite submissions of thirty-second video ads for Heinz ketchup; over 2,000 entries were received. Then-Senator Obama's website was an...
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- 19 May 2009
- First Look
First Look: May 19, 2009
service (SNS) providers in China, was preparing to raise funds from venture capitalists. Since late 2003, Wang had established several Internet startups in China. Xiaonei.com, which he founded in December 2005, had been the most notable in China and around the globe...
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Martha Lagace
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
inductively shows that consumers deem information flows acceptable (or not) based on whether their personal information was: 1) obtained within versus outside of the website on which the ad appears and 2) stated by the consumer versus...
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Sean Silverthorne
- 23 May 2011
- Op-Ed
Leading and Lagging Countries in Contributing to a Sustainable Society
increasingly depend on a mutually reinforcing relationship between financial and nonfinancial performance. Integrated reporting is about more than a document. It is also about a more integrated company website that leverages the Internet...
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by Robert G. Eccles & George Serafeim
- 02 Feb 2016
- First Look
February 2, 2016
listed a pair of women's sandals on Flipkart's website at 799 Indian rupees ( ) and offered it on promotion at 399. However, upon close examination of the product's display photo, consumers noticed a 399 price tag printed on the strap....
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Sean Silverthorne
- 24 Jun 2014
- First Look
First Look: June 24
http://hbr.org/product/managing-change-at-axis-bank-a/an/114082-PDF-ENG Harvard Business School Case 514-019 Making stickK Stick: The Business of Behavioral Economics stickK.com, a website that uses behavioral economics to help users...
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Sean Silverthorne
- 21 Dec 2010
- First Look
First Look: December 21
to strengthen the company's advantage in the mobile advertising industry. AdMob displayed advertising on global devices, powered 6,000 websites and 1,000 applications, and served over 6 billion advertising impressions a month to 25...
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- 10 Nov 2015
- First Look
November 10, 2015
website and would receive all premeasured ingredients the same evening at their doorstep. Contrary to many existing similar companies, Dinr would not require a weekly subscription, but would operate one-off orders like other traditional...
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Sean Silverthorne
- 11 Sep 2018
- First Look
New Research and Ideas, September 11, 2018
highlighting the work performed by the government of an archetypal town increased trust in government and support for government services. In Study 2, residents of Boston, Massachusetts, who interacted with a website that visualized...
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Dina Gerdeman
- 15 May 2012
- First Look
First Look: May 15
wrought with misinformation. The leader in this space was the website Craigslist, which was the most highly trafficked classifieds site in the world and the tenth most visited site in the United States despite introducing almost no...
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Carmen Nobel
- 10 Mar 2009
- First Look
First Look: March 10, 2009
high because website owners would need to recode data and content on their existing sites, agree on ontologies for structuring information, and develop new tools for querying Semantic Web data. The case profiles two start-ups with very...
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Martha Lagace
- 24 Jul 2007
- First Look
First Look: July 24, 2007
and to come to terms with their own definition of moral leadership. Using this guide's background material and detailed teaching plans, instructors will be well prepared to lead their students in the study of this vital and important subject. Featuring a View Details
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Martha Lagace