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- 01 Oct 2012
- Research & Ideas
Better by the Bundle?
scenario where such a bundle was not offered. Total hardware sales were higher by approximately 100,000 units when bundles were offered. Much more surprising, the sales of software video games jumped by over...
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by Dina Gerdeman
- 15 Apr 2024
- Book
Struggling With a Big Management Decision? Start by Asking What Really Matters
cut through all the questions that inevitably run through their heads so they can instinctively choose the right path. The best way to tackle a tough call: Start by defining on a personal level what is right, says Harvard Business School...
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by Dina Gerdeman
- 10 Aug 2016
- Research & Ideas
Prospective Students Steer Clear of Schools Rocked by Scandal
after the incident was well documented—but this is just one school. To get a feel for how bad publicity affects applications on a broader scale, the researchers studied 124 public scandals at the top 100 universities in the United States, as ranked View Details
- 26 Aug 2019
- Research & Ideas
Lipstick Tips: How Influencers Are Making Over Beauty Marketing
attract your audience, be deliberate about how you showcase your products on different channels, and make sure the people who represent your company will be seen as authentic, trusted voices of the image you want to present.” About the Author View Details
- 11 Sep 2017
- Research & Ideas
Why Employers Favor Men
men perform better on average at certain tasks, according to the research paper When Gender Discrimination Is Not About Gender. The paper was written by Katherine B. Coffman and Christine L. Exley, both assistant professors at Harvard...
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by Dina Gerdeman
- 30 Sep 2019
- Book
6 Steps to Building a Better Workplace for Black Employees
Black Experience, co-edited by Mayo, University of Virginia Professor Laura Morgan Roberts, who is a visiting scholar at HBS, and David A. Thomas, president of Morehouse College and a former professor at HBS. “These African American...
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by Dina Gerdeman
- 01 Jun 2023
- HBS Case
A Nike Executive Hid His Criminal Past to Turn His Life Around. What If He Didn't Have To?
street-to-prison cycle that had ravaged his youth. He had passed a high school equivalency test and had earned a college degree, and by that point could envision a bright future as a budding accountant at Arthur Andersen, the firm he...
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- 26 Sep 2023
- Book
Digital Strategy: A Handbook for Managing a Moving Target
While most companies have embarked on some sort of digital transformation, many leaders still feel overwhelmed by the challenges of doing digital right. The new Research Handbook on Digital Strategy not only takes stock of current digital...
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- 18 Mar 2019
- Research & Ideas
Stuck in Commuter Hell? You Can Still Be Productive
Employees should think about work on the way to work by mentally mapping out a plan for their day. By using the travel time as an opportunity to get into the work mindset, employees are giving themselves a...
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by Dina Gerdeman
- 27 Jun 2019
- Research & Ideas
Rituals Strengthen Couples. Here’s Why They’re Good for Business, Too
rituals are one underutilized tool for enhancing people's emotional experiences," Norton says. "And our research shows that when people do spend money on rituals, especially with their partners, they consider it both money and time well-spent." View Details
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by Dina Gerdeman
- 16 Oct 2017
- Research & Ideas
The Most Successful Startups Have Hands-On Founders
performance, the researchers say. Founders are usually very busy people—they recruit key employees, raise funds, find a board, develop partnerships, set strategy, and design the organization, to name a few responsibilities. What often falls View Details
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by Dina Gerdeman
- 03 May 2017
- Book
The Clear Connection Between Slavery and American Capitalism
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by Dina Gerdeman
- 10 Jul 2023
- In Practice
The Harvard Business School Faculty Summer Reader 2023
Arthur Brooks: Spirituality and philosophy This March, I returned from my fifth trip to Dharamshala, India, to work with His Holiness the 14th Dalai Lama. We held a conference on how leadership and happiness principles are entwined. Inspired View Details
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by Dina Gerdeman
- 06 Aug 2021
- Book
Steve Jobs and the Rise of the Celebrity CEO
successively by John Sculley, who was kicked out in 1993, Michael Spindler, fired in 1996, and Gil Amelio, a member of the board who took over from Spindler and was fired five hundred days later, the company was failing. Without going...
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by Dina Gerdeman
- 17 Oct 2019
- Research & Ideas
‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells
depressing their demand for products. More subtle appeals might be the better way to go.” About the Author Dina Gerdeman is senior writer at Harvard Business School Working Knowledge. [Image: duh84] Related...
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- 25 Feb 2019
- Research & Ideas
How Gender Stereotypes Kill a Woman’s Self-Confidence
abilities, likely from a very young age,” Coffman says. “Until we can change these stereotypes, it’s essential to think about how we can better inoculate individuals from biases induced by stereotypes, helping people to pursue fulfilling...
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by Dina Gerdeman
- 16 Jul 2018
- Research & Ideas
Kids of Working Moms Grow into Happy Adults
featured in Work, Employment and Society. Compared to women whose mothers stayed home full time, women raised by an employed mother are 1.21 times more likely to be employed; 1.29 times more likely to supervise others at work; and they...
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by Dina Gerdeman
- 08 Mar 2021
- In Practice
COVID Killed the Traditional Workplace. What Should Companies Do Now?
A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to...
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by Dina Gerdeman
- 21 Sep 2020
- Research & Ideas
Are You Sabotaging Your Own Company?
our work, especially during the current global health crisis. Just because we’ve been doing things a certain way for a long time doesn’t mean we should keep doing it.” About the author Dina Gerdeman is a...
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by Dina Gerdeman