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All HBS Web
(116,194)
- Faculty Publications (5,045)
- 1985
- Book
Marketing Management: Readings from Theory to Practice
Shapiro, B. P., R. J. Dolan, and J. A. Quelch. Marketing Management: Readings from Theory to Practice. Homewood, IL: Richard D. Irwin, 1985.
- February 1985
- Case
Business Research Corp. (B)
Contains a description of a set of related decisions confronting the management and directors of Business Research Corp. (BRC) in April of 1984. BRC needs more capital to finance continued development of the market for a full-text database comprised of Wall Street...
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Keywords:
Decisions;
Finance;
Capital Structure;
Capital;
Goals and Objectives;
Conflict of Interests;
Business Plan;
Financing and Loans;
Ethics
Sahlman, William A. "Business Research Corp. (B)." Harvard Business School Case 285-090, February 1985.
- 1985
- Book
Marketing Management: Principles, Analysis and Applications
Shapiro, B. P., R. J. Dolan, and J. Quelch. Marketing Management: Principles, Analysis and Applications. Homewood, IL: Richard D. Irwin, 1985.
- January 1985 (Revised March 2003)
- Case
Conex do Brasil
By: Christopher A. Bartlett and John Young
Describes interactions between Brazilian local, Latin American regional, and USA headquarters staff during the three years after establishing a manufacturing subsidiary in Sao Paulo. In a highly protected national environment, a market entry plan is developed to meet...
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Keywords:
Cross-Cultural and Cross-Border Issues;
Resignation and Termination;
Goals and Objectives;
Market Entry and Exit;
Operations;
Performance Expectations;
Opportunities;
Corporate Strategy;
Latin America;
United States;
Brazil
Bartlett, Christopher A., and John Young. "Conex do Brasil." Harvard Business School Case 385-257, January 1985. (Revised March 2003.)
- January 1985 (Revised February 1997)
- Case
Lotus Development Corp.
Contains a description of the history and venture capital financing of Lotus Development. Focuses on issues related to the possible terms of investment in Lotus by a major venture capital firm. The pedagogic objectives in the case are: to explore the elements of the...
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Keywords:
Technological Innovation;
Business or Company Management;
Venture Capital;
Organizational Structure;
Entrepreneurship;
Financing and Loans;
Outcome or Result;
Corporate Finance;
Planning;
Computer Industry
Sahlman, William A. "Lotus Development Corp." Harvard Business School Case 285-094, January 1985. (Revised February 1997.)
- 1985
- Book
Marketing Management: Strategy, Planning and Implementation
Shapiro, B. P., R. J. Dolan, and J. A. Quelch. Marketing Management: Strategy, Planning and Implementation. Homewood, IL: Richard D. Irwin, 1985.
- January 1985 (Revised June 1993)
- Case
Turner Construction Co.
In June, 1984, a vice president at Turner Construction Co. must decide whether to approve a construction project being considered by one of Turner's territorial offices and how to manage that territory general manager's apparent reluctance to pursue another account...
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Keywords:
Organizational Structure;
Projects;
Market Entry and Exit;
Integration;
Contracts;
Marketing Strategy;
Sales;
Business or Company Management;
Business Offices;
Geographic Location;
Construction Industry
Cespedes, Frank V. "Turner Construction Co." Harvard Business School Case 585-031, January 1985. (Revised June 1993.)
- January 1985
- Background Note
The Challenges, Motivations & Mentalities of MNC Management
Bartlett, Christopher A. "The Challenges, Motivations & Mentalities of MNC Management." Harvard Business School Background Note 385-250, January 1985.
- 1985
- Chapter
Cost-Benefit Analysis Applied to Risks: Its Philosophy and Legitimacy
By: Dutch Leonard and Richard Zeckhauser
- 1985
- Article
Executive Succession, Strategic Reorientation and Organization Evolution
By: Michael Tushman, B. Virany and E. Romanelli
Tushman, Michael, B. Virany, and E. Romanelli. "Executive Succession, Strategic Reorientation and Organization Evolution." Technology in Society 7 (1985): 297–314.
- 1985
- Chapter
Stimulating and Managing Corporate Entrepreneurship: The Auto Industry Connection
By: R. M. Kanter
Kanter, R. M. "Stimulating and Managing Corporate Entrepreneurship: The Auto Industry Connection." In Entrepreneurship in a "Mature Industry", edited by J. Campbell.Michigan Papers in Japanese Studies. Ann Arbor: University of Michigan, Center for Japanese Studies, 1985. (Keynote address for the U.S.-Japan Auto Industry Conference.)
- December 1984
- Case
Expense Tracking System at Tiger Creek
By: Shoshana Zuboff
Mill manager Carl Adelman learns that a group of senior managers is soon to visit the Tiger Creek mill to learn more about the success of the newly implemented Expense Tracking System. The System had been installed on two paper machines to give workers real time cost...
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Zuboff, Shoshana. "Expense Tracking System at Tiger Creek." Harvard Business School Case 485-057, December 1984.
- November 1984
- Background Note
Black-Scholes Option Pricing Program for the HP 12C Calculator
By: Andre F. Perold
Contains a program that can be used on the HP12C pocket calculator to compute the Black-Scholes option price and the associated hedge ratio. The program must be given the following parameters: the exercise price, the risk-free rate, the time to expiration, and the...
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Perold, Andre F. "Black-Scholes Option Pricing Program for the HP 12C Calculator." Harvard Business School Background Note 285-057, November 1984.
- October 1984
- Background Note
Goals: The Problem of Balancing Multiple Constituencies
By: Joseph L. Badaracco Jr. and Richard R. Ellsworth
Badaracco, Joseph L., Jr., and Richard R. Ellsworth. "Goals: The Problem of Balancing Multiple Constituencies." Harvard Business School Background Note 385-187, October 1984.
- October 1984 (Revised July 1988)
- Case
Mark Twain Bancshares, Inc.
Describes the history, management, and organization of an extremely successful bank holding company. The company has had a very charismatic chairman, has made MBAs bank presidents at very early ages, and has a long record of innovation. Now deregulation and a coming...
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Badaracco, Joseph L., Jr. "Mark Twain Bancshares, Inc." Harvard Business School Case 385-178, October 1984. (Revised July 1988.)
- October 1984
- Background Note
Allocating Resources
By: Richard R. Ellsworth and Joseph L. Badaracco Jr.
Keywords:
Resource Allocation
Ellsworth, Richard R., and Joseph L. Badaracco Jr. "Allocating Resources." Harvard Business School Background Note 385-172, October 1984.
- 1984
- Book
The Middle Manager as Innovator
By: R. M. Kanter
Kanter, R. M. The Middle Manager as Innovator. Harvard Business Review Video Series. MTI Teleprograms, 1984. Video.
- October 1984
- Case
Transition from Contract to Consensus at General Motors
By: George C. Lodge
Lodge, George C. "Transition from Contract to Consensus at General Motors." Harvard Business School Case 385-168, October 1984.
- Article
Political Forecasting as a Management Tool
By: James E. Austin and David Yoffie
Keywords:
Forecasting and Prediction;
Government and Politics;
Management Analysis, Tools, and Techniques
Austin, James E., and David Yoffie. "Political Forecasting as a Management Tool." Journal of Forecasting 3, no. 4 (October–December 1984).
- September 1984 (Revised September 1993)
- Case
Nestle S.A.: International Marketing (A)
By: John A. Quelch
A senior manager at Nestle's headquarters is reviewing the role of the central marketing staff with respect to Nestle's operating companies around the world. Two specific examples of the role of the central staff in guiding the advertising and packaging decisions of...
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Keywords:
Globalized Firms and Management;
Organizational Design;
Organizational Structure;
Marketing;
Operations;
Advertising;
Management Teams;
Food and Beverage Industry;
Health Industry;
Switzerland
Quelch, John A., and Edward J. Hoff. "Nestle S.A.: International Marketing (A)." Harvard Business School Case 585-013, September 1984. (Revised September 1993.)