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All HBS Web
(115,231)
- Faculty Publications (2,378)
- January 1980 (Revised August 1986)
- Case
General Electric vs. Westinghouse in Large Turbine Generators (A)
Describes the U.S. large turbine generator industry in early 1963, a period of severe price cutting and depressed industry conditions. Presents data to allow a structural analysis of the industry and an analysis of the strategies of the major players since 1946. The...
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Keywords:
Transformation;
Customer Focus and Relationships;
Machinery and Machining;
Cost Management;
Price;
Management Analysis, Tools, and Techniques;
Marketing Strategy;
Industry Structures;
Competition;
Manufacturing Industry;
United States
Porter, Michael E. "General Electric vs. Westinghouse in Large Turbine Generators (A)." Harvard Business School Case 380-128, January 1980. (Revised August 1986.)
- December 1978 (Revised March 1992)
- Case
Archdiocese of New York
By: Stephen A. Greyser and John A. Quelch
A print media campaign to improve attitudes toward the Catholic priesthood and to indirectly increase vocations is evaluated through a comparison of pretest and post-test data.
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Keywords:
Advertising Campaigns;
Measurement and Metrics;
Media;
Public Opinion;
Valuation;
Media and Broadcasting Industry;
New York (state, US)
Greyser, Stephen A., and John A. Quelch. "Archdiocese of New York." Harvard Business School Case 579-123, December 1978. (Revised March 1992.)
- 1978
- Chapter
The Marketing Factor for Nonconventional-Protein Products
By: James E. Austin, J. A. Quelch, Joe R. D'Cruz and Edward T. Popper
Austin, James E., J. A. Quelch, Joe R. D'Cruz, and Edward T. Popper. "The Marketing Factor for Nonconventional-Protein Products." Chap. 9 in Protein Resources and Technology, edited by Max Milner, Nevin S. Scrimshaw, and Daniel I.C. Wang, 111–135. Westport, CT: AVI Publishing Company, 1978.
- April 1978
- Case
FTC and Listerine Antiseptic
Keywords:
Business and Government Relations;
Misleading and Fraudulent Advertising;
Pharmaceutical Industry
Greyser, Stephen A. "FTC and Listerine Antiseptic." Harvard Business School Case 578-166, April 1978.
- April 1978 (Revised January 1985)
- Case
Searle Medical Instruments Group (Abridged)
SMIG, a division of G.D. Searle, was a fast growing high market-share company in the field of nuclear medical instruments. It manufactured two basically different product lines, one very successful and the other less so. Although marketing was separate for these...
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Keywords:
Change;
Brands and Branding;
Market Participation;
Production;
Success;
Performance Capacity;
Expansion;
Medical Devices and Supplies Industry
Wheelwright, Steven C. "Searle Medical Instruments Group (Abridged)." Harvard Business School Case 678-189, April 1978. (Revised January 1985.)
- March–April 1978
- Article
Testing Social Theories in Marketing Settings
By: D. A. Leonard and E. M. Rogers
Leonard, D. A., and E. M. Rogers. "Testing Social Theories in Marketing Settings." American Behavioral Scientist 21, no. 4 (March–April 1978).
- January 1978 (Revised April 1994)
- Case
Ocean Spray Cranberries, Inc.: Crangrape Advertising and Promotion
Greyser, Stephen A. "Ocean Spray Cranberries, Inc.: Crangrape Advertising and Promotion." Harvard Business School Case 578-133, January 1978. (Revised April 1994.)
- 1978
- Article
Optimal Advertising: An Intra-Industry Approach
- 1978
- Article
Perceptions of Unfair Marketing Practices: Consumerism Implications
By: Gerald Zaltman, Rajendra K. Srivastava and Rohit Deshpandé
Previous research in complaint behavior has ignored the perception of unfair marketing practices as an explanatory variable. Perceptions of unfair marketing practices are related to consumer complaint behavior, although differentially related across different ages....
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Zaltman, Gerald, Rajendra K. Srivastava, and Rohit Deshpandé. "Perceptions of Unfair Marketing Practices: Consumerism Implications." Advances in Consumer Research 5 (1978): 247–253.
- January 1978 (Revised February 1983)
- Case
Polaroid-Kodak (B1)
Describes additional events in battle between Polaroid and Kodak outlined in Polaroid-Kodak. Includes the competitive actions taken by the companies such as the introduction of customer rebates and bonus plans with dealers. Details the new products of each company and...
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Keywords:
Customer Focus and Relationships;
Marketing Strategy;
Market Entry and Exit;
Product;
Competitive Strategy;
Electronics Industry
Porter, Michael E. "Polaroid-Kodak (B1)." Harvard Business School Case 378-173, January 1978. (Revised February 1983.)
- November 1977
- Article
Marketing Nutrition
By: James E. Austin
Austin, James E. "Marketing Nutrition." American Association of Cereal Chemists. Cereal Foods World 22, no. 11 (November 1977).
- July 1977 (Revised February 1978)
- Case
Rose Milk
Greyser, Stephen A. "Rose Milk." Harvard Business School Case 578-024, July 1977. (Revised February 1978.)
- February 1977
- Background Note
Food Marketing: What Role for Nutrition?
By: James E. Austin
Austin, James E. "Food Marketing: What Role for Nutrition?" Harvard Business School Background Note 577-126, February 1977.
- October 1976 (Revised June 1993)
- Case
Sunkist Growers, Inc.
By: Stephen A. Greyser and John A. Quelch
A new media strategy for lemon advertising involving the concentration of the entire budget in a single-print vehicle, is under consideration.
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Greyser, Stephen A., and John A. Quelch. "Sunkist Growers, Inc." Harvard Business School Case 577-051, October 1976. (Revised June 1993.)
- 1976
- Book
Interbrand Choice, Strategy and Bilateral Market Power
By: M. E. Porter
Porter, M. E. Interbrand Choice, Strategy and Bilateral Market Power. Vol. 146, Harvard Economic Studies. Cambridge, MA: Harvard University Press, 1976.
- April 1975 (Revised November 1988)
- Case
La Grande Alliance-Restaurant Francaise
By: Claudine B. B. Malone and Carliss Y. Baldwin
Pricing of meals for exclusive French restaurant.
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Malone, Claudine B. B., and Carliss Y. Baldwin. "La Grande Alliance-Restaurant Francaise." Harvard Business School Case 175-266, April 1975. (Revised November 1988.)
- June 1974 (Revised April 1983)
- Background Note
Note on Marketing Arithmetic and Related Marketing Terms
By: James L. Heskett and Theodore Levitt
A basic note to be used at the beginning of the introductory marketing course to familiarize students with the arithmetic techniques, concepts, and terms that are typically employed in the analysis of a first year marketing case.
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Keywords:
Marketing
Heskett, James L., and Theodore Levitt. "Note on Marketing Arithmetic and Related Marketing Terms." Harvard Business School Background Note 574-082, June 1974. (Revised April 1983.)