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All HBS Web
(116,020)
- Faculty Publications (331)
Trade →
- 1993
- Chapter
Trading Blocs and the Incentive to Protect: Implications for Japan and East Asia
By: Kenneth A. Froot and David B. Yoffie
Froot, Kenneth A., and David B. Yoffie. "Trading Blocs and the Incentive to Protect: Implications for Japan and East Asia." Chap. 4 in Regionalism and Rivalry: Japan and the United States in Pacific Asia, edited by Jeffrey A. Frankel and M. Kahler, 125–156. Chicago, IL: University of Chicago Press, 1993.
- 1993
- Chapter
Kokusai Marketing to Kyousou Senryaku (International Marketing and Competitive Strategy)
By: Hirotaka Takeuchi and Michael E. Porter
Takeuchi, Hirotaka, and Michael E. Porter. "Kokusai Marketing to Kyousou Senryaku (International Marketing and Competitive Strategy)." In Nihon no Kigyou System 2: Soshiki to Senryaku (Japanese Corporate System 2: Organization and Strategy), edited by Hiroyuki Itami, Tadao Kagono, and Motoshige Ito. Bungei Shunjau, 1993, Japanese ed.
- December 1992 (Revised June 1996)
- Case
Siemens Corporation (A): Corporate Advertising for 1992
By: Stephen A. Greyser and Norman Klein
Describes the approach of the German-based multinational company, Siemens Corp., to establishing an identity in the United States. The specific goals for the 1991-92 corporate advertising campaign are described. Examples of print and television messages are included,...
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Keywords:
Advertising Campaigns;
Trade;
Marketing Strategy;
Market Entry and Exit;
Performance Evaluation;
Germany;
United States
Greyser, Stephen A., and Norman Klein. "Siemens Corporation (A): Corporate Advertising for 1992." Harvard Business School Case 593-022, December 1992. (Revised June 1996.)
- 1992
- Chapter
Foreign Investment in Southeast and East Asia: Lessons for Ghana
By: L. T. Wells Jr.
Wells, L. T., Jr. "Foreign Investment in Southeast and East Asia: Lessons for Ghana." In Ghana's Development: Strategic Lessons from Asia, edited by Richard H. Goldman, Michael Roemer, Donald R. Snodgrass, and L. T. Wells Jr..Development Discussion Paper. Cambridge: Harvard Institute for International Development, 1992. (Also published as CAER Discussion Paper No. 11, March 1992. Also in Journal of Ghanaian Economic Society (1995))
- 1992
- Chapter
Technology Challenges to Trade Policy
By: D. B. Yoffie
- May 1992 (Revised August 1993)
- Case
Forest Policy in Malaysia
The governments of Malaysia and the Malaysian State of Sarawak need to assess possible changes in forest policy. Environmentalist pressure threatens traditional market relationships and patterns of business-government interaction. Harvest regulations, subsidies, trade...
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Keywords:
Natural Environment;
Policy;
Government and Politics;
Environmental Sustainability;
Trade;
Business and Government Relations;
Governing Rules, Regulations, and Reforms;
Forestry Industry;
Forest Products Industry;
Malaysia
Reinhardt, Forest L. "Forest Policy in Malaysia." Harvard Business School Case 792-099, May 1992. (Revised August 1993.)
- 11 May 1992 - 13 May 1992
- Lecture
Japanese Corporate Governance: Source of Efficiency or Restraint of Trade?
By: W. Carl Kester
- March 1992 (Revised November 1993)
- Background Note
Trading the Right to Pollute: Developing the Market for Pollution Allowances
Examines the issues underlying the formation of the market for tradeable pollution allowances, following the requirement of Title IV of the 1990 Amendments to the Clean Air Act. Examines the implications that these trade the allowances hold for the U.S. electric...
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Baldwin, Carliss Y. "Trading the Right to Pollute: Developing the Market for Pollution Allowances." Harvard Business School Background Note 292-120, March 1992. (Revised November 1993.)
- March 1992 (Revised October 1994)
- Case
AT&T Consumer Products
Describes the factors AT&T Consumer Products managers considered in deciding whether to locate a new plant for telephone answering machines in the United States, Asia, or Mexico. Describes in depth the restructuring of AT&T during the 1980s, the competition facing its...
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Keywords:
Restructuring;
Competitive Strategy;
Trade;
Management;
Operations;
Crime and Corruption;
Executive Compensation;
Selection and Staffing;
Demand and Consumers;
Asia;
Mexico
Badaracco, Joseph L., Jr. "AT&T Consumer Products." Harvard Business School Case 392-108, March 1992. (Revised October 1994.)
- February 1992 (Revised April 1995)
- Case
Pfizer: Global Protection of Intellectual Property
By: Lynn S. Paine and Michael Santoro
Top officials at Pfizer are assessing their strategy for improving protection of Pfizer's patents around the world. The outcome of the Uruguay Round of the GATT negotiations is uncertain, and it is not clear whether an acceptable intellectual property protection...
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Keywords:
Patents;
Trade;
Policy;
Government and Politics;
Business Strategy;
Agreements and Arrangements;
Alliances;
Cross-Cultural and Cross-Border Issues;
Pharmaceutical Industry;
United States;
Japan;
Europe
Paine, Lynn S., and Michael Santoro. "Pfizer: Global Protection of Intellectual Property." Harvard Business School Case 392-073, February 1992. (Revised April 1995.)
- 1992
- Chapter
U.S.-Japan Trade Today
By: Kenneth A. Froot
Keywords:
International Trade;
International Finance;
Trade;
International Relations;
Japan;
United States
Froot, Kenneth A. "U.S.-Japan Trade Today." In U.S.-Japan Economic Forum. Vol. 2, by Martin S. Feldstein and Yutaka Kosai. National Bureau of Economic Research, 1992.
- October 1991 (Revised February 1995)
- Case
North American Free Trade Agreement
By: Ray A. Goldberg
Goldberg, Ray A. "North American Free Trade Agreement." Harvard Business School Case 592-039, October 1991. (Revised February 1995.)
- October 1991
- Case
Marketing Beef in Liberalized Japan
By: Ray A. Goldberg
Goldberg, Ray A. "Marketing Beef in Liberalized Japan." Harvard Business School Case 592-030, October 1991.
- August 1991 (Revised March 1993)
- Case
Champion International Corp.: Timber, Trade, and the Northern Spotted Owl
Champion's forest products division owns timberlands, sawmills, and plywood mills in the Pacific Northwest. The listing of the northern spotted owl as an endangered species, and restrictions on exports of logs from state-owned lands, have disrupted the stumpage, log...
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Keywords:
Science-Based Business;
Natural Environment;
Product Marketing;
Governing Rules, Regulations, and Reforms;
Government and Politics;
Environmental Sustainability;
Corporate Strategy;
Trade;
Decisions;
Management Teams;
Forest Products Industry;
North and Central America
Reinhardt, Forest L. "Champion International Corp.: Timber, Trade, and the Northern Spotted Owl." Harvard Business School Case 792-017, August 1991. (Revised March 1993.)
- July–September 1991
- Article
Strategic Trade Policies in a Tripolar World
By: Kenneth A. Froot and D. B. Yoffie
Froot, Kenneth A., and D. B. Yoffie. "Strategic Trade Policies in a Tripolar World." International Spectator 26, no. 3 (July–September 1991): 3–28. (Reprinted in The Political Economy of International Cooperation, NIRA Research Output, Vol. 5, No. 1, 1992.)
- May 1991 (Revised October 1993)
- Case
Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (A)
By: David B. Yoffie
Describes the competitive situation that has arisen in the commercial aircraft manufacturing industry since Airbus entered in 1970. Having overtaken McDonnell Douglas for second place, Airbus announces plans to challenge market leader Boeing's last pocket of dominance....
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Keywords:
Transition;
Trade;
Ethics;
Investment;
Problems and Challenges;
Business and Government Relations;
Risk and Uncertainty;
Sales;
Competitive Strategy;
Technology Adoption;
Air Transportation Industry;
Manufacturing Industry
Yoffie, David B. "Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (A)." Harvard Business School Case 391-106, May 1991. (Revised October 1993.)
- March 1991 (Revised January 1996)
- Case
The General Mills Board and Strategic Planning
By: Jay W. Lorsch
Examines the General Mills Board of Directors' role in the General Mills joint venture with Nestle S.A. to sell cereals outside of North America. It raises the more general question of the appropriate role for the board of directors in strategy formulation.
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Keywords:
Joint Ventures;
Trade;
Corporate Governance;
Managerial Roles;
Expansion;
Food and Beverage Industry;
North America
Lorsch, Jay W. "The General Mills Board and Strategic Planning." Harvard Business School Case 491-117, March 1991. (Revised January 1996.)
- March 1991
- Supplement
Zenith and High-Definition Television--1990, Video
By: Benjamin Gomes-Casseres and David B. Yoffie
Records a visit by Jerry Pearlman, Zenith CEO, to an MBA classroom. He is shown commenting on Zenith strategy and industrial policy issues and fielding student questions.
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Gomes-Casseres, Benjamin, and David B. Yoffie. "Zenith and High-Definition Television--1990, Video." Harvard Business School Video Supplement 891-513, March 1991.