Established in 1997, the California Research Center (CRC) enriches the intellectual activities of HBS faculty and fortifies the connection between the Boston campus and the West Coast. The center’s primary mission is to facilitate faculty research and case study writing on West Coast companies, with an emphasis on California, specifically the San Francisco Bay Area. Since its opening, the CRC has helped develop more than 250 cases, which are used in all academic units within the School's MBA and Executive Education programs.
Research has focused on topics such as scaling startups, angel and venture investing, acquisition-related manufacturing integration processes, the commercialization of technology, capacity issues at biotech companies, and growth challenges for clean-tech companies. Popular cases over the years include:
The CRC Office is a 6-7 minute walk from Burlingame Caltrain station. The closest BART stop is Millbrae station which is a 10 minute taxi ride to the CRC.
Teaching Note for HBS Case No. 523-028.
A remote, asynchronous startup seeks to disrupt the healthcare industry with its wellness data and education platform.
In 2022, senior executives of Cambridge, MA-based Akamai Technologies met to consider whether and how to scale a successful technical training program. The program, Akamai Technical Academy (ATA), was launched in 2016 to address a key challenge at Akamai and in the technology industry at large—the need to create an inclusive and diverse workforce. ATA participants came from communities typically underrepresented in the tech industry. They went through six months of in-class training followed by a six-month on-the-job contract working with Akamai project teams. By early 2022, nearly 150 ATA graduates from the U.S., Poland, and Costa Rica had converted to full-time employment, and internal hiring managers were interested in recruiting future ATA graduates. Ultimately, the company wanted to build a robust and diverse global talent pipeline, as well as promote inclusion and diversity in the global technology industry. If ATA were to be a catalyst for these changes, it would need to scale. As they prepared for their meeting, the ATA executives grappled with whether and how to scale the ATA to meet growing internal demand, while also building the platform to transform Akamai and the global technology industry.
In 2022, Roblox had 58.8 million daily active users, including over half of all children and teens under the age of 16 in the United States. Roblox, a free-to-use “co-experience platform”, allowed users to come together in immersive 3D experiences to socialize, work, play, learn, and purchase virtual and real goods. Brands saw Roblox as a major metaverse testing ground and experimented by offering a variety of branded items and experiences. In 2022, Roblox was grappling with how to maintain revenue growth and generate profits, considering two key decisions. First, how should Roblox expand its partnerships with brands, and should Roblox allow brands to offer immersive advertising within experiences? Roblox would have to tread carefully to not raise the ire of watchdog groups who were wary of advertising targeted at children. Second, should Roblox change its economic model which was free to publish, and adopt a “scarcity economy” whereby Roblox would allow creators to only publish items in limited quantities and charge an upfront fee for item creation, similar to a manufacturing fee? On one hand, scarcity could prevent excess supply from driving down prices, but culturally Roblox users and developers were accustomed to unlimited supply, low prices, and virtually no upfront fees.
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Allison Ciechanover oversees the team that develops teaching cases and supports faculty research on West Coast companies, and has written over two dozen cases on tech companies. She also serves as the School’s liaison with the West Coast entrepreneurial community, assisting with MBA admissions, alumni relations, and MBA job search activities. She received her B.A. (magna cum laude) from the University of Pennsylvania, her MBA from Harvard Business School, and a Masters of International Affairs from the Johns Hopkins University School for Advanced International Studies.
After graduating from Harvard Business School, Allison worked in the Goldman Sachs Investment Management Division. She later led Process Improvement efforts in the Finance Group at Invitrogen (now Life Technologies). Most recently, Allison was a VP for Investments at Pacific Corporate Group, a La Jolla-based private equity fund of funds. Prior to her years at HBS, Allison was an Analyst in Goldman Sachs’s Executive Office, and a Researcher for the U.S. Department of Treasury Office of the Assistant Secretary for International Affairs.