The MENA region has produced a multitude of entrepreneurial successes, including several unicorns. Over the years, the MENA Research Center has had the honor to turn some of these success stories, many featuring female protagonists, into HBS case studies. In the first part of this video series; Katherine B. Coffman, Associate Professor of Business Administration, talks about her experience with the BulkWhiz: Negotiating as a Startup Founder in the UAE case and Shikhar Ghosh, Professor of Management Practice in the Entrepreneurial Management Unit speaks about what made Instabeat—One More Lap? a great case for students.
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In the second part; Barbaros Özbugutu, Co-Founder and CEO of Iyzico, and Mikhail Lomtadze (MBA 2002), CEO & Chief Ecosystem Officer of Kaspi.kz, shared their experiences being HBS case protagonists.
Learn more about the case method: https://www.hbs.edu/case-method-100
Maestro pizza opened its first store in 2014 after its founder, Khalid Al Omran, recognized an opportunity in Saudi Arabia to offer high quality pizza at affordable prices. The business grew rapidly and under the radar at first, but soon enough caught the attention of international pizza giants who had been operating in the country for nearly two decades. That was when Maestro found itself locked into a costly, seemingly relentless, multi-year marketing and pricing war with the market leader at the time; Domino’s pizza. This series of cases (from A to H) chronicles Maestro’s journey from inception up to 2020 and the various challenges it faced. This multi-part case study provides students with the opportunity to reflect at key inflection points for Al Omran and his team as a result of the competition with Domino’s and changing market conditions.
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