Are the inputs used by your AI tool correct and up to date? In this paper, we show that the answer to this question: (i) is frequently a “no” in real business contexts, and (ii) has significant implications on the performance of AI tools. In the context of algorithmic...
Problem definition: Communication and customer interaction design have been used as elements to improve customer satisfaction and future purchasing behavior, but little is known about how they can be used as levers to improve operational performance....