Publications
Publications
- October 1987 (Revised May 1993)
- HBS Case Collection
National Demographics & Lifestyles (A)
Abstract
Describes National Demographics and Lifestyles (NDL), a Colorado-based company that compiles a database from product "warranty registration cards" and sells mailing lists from this database. The company has burned through more rounds of financing than ever intended, and its founders must decide whether--and how--to approach their venture backers for more financing. And, the venture capitalists must decide whether to proceed or not. May be used with National Demographics & Lifestyles (B).
Keywords
Demographics; Venture Capital; Financing and Loans; Management; Marketing; Information Industry; Colorado
Citation
Roberts, Michael J. "National Demographics & Lifestyles (A)." Harvard Business School Case 388-043, October 1987. (Revised May 1993.)