Publications
Publications
- June 1990 (Revised January 1994)
- HBS Case Collection
Desktop Printer Industry in 1990
Abstract
The desktop printer industry in 1990 is characterized by significant uncertainty about new technologies and about the types of features customers may demand in the next decade. The case looks at the positions of Hewlett-Packard, Canon, Kodak, Xerox, and IBM enabling students to consider different approaches competing firms may take to manage strategic risks in a rapidly changing, high technology industry.
Keywords
Citation
Teisberg, Elizabeth O. "Desktop Printer Industry in 1990." Harvard Business School Case 390-173, June 1990. (Revised January 1994.)