Publications
Publications
- September 1992 (Revised January 1994)
- HBS Case Collection
Reshaping Apple Computer's Destiny 1992
By: David B. Yoffie and Johanna M. Hurstak
Abstract
Examines John Sculley's approach toward transforming Apple Computer. Focuses on Sculley's management style, his creation of a new management team, and his efforts to create a professional management system inside Apple.
Keywords
Management Style; Transformation; Management Teams; Management Systems; Computer Industry; California
Citation
Yoffie, David B., and Johanna M. Hurstak. "Reshaping Apple Computer's Destiny 1992." Harvard Business School Case 393-011, September 1992. (Revised January 1994.)