Publications
Publications
- 1999
- HBS Working Paper Series
Restructuring in the U.S. Advertising Media Industry
By: Alvin J. Silk, Lisa R. Klein and Ernst R. Berndt
Citation
Silk, Alvin J., Lisa R. Klein, and Ernst R. Berndt. "Restructuring in the U.S. Advertising Media Industry." Harvard Business School Working Paper, No. 99-126, May 1999.