Publications
Publications
- 1997
- HBS Working Paper Series
Intermedia Substitutability in the U.S. National Advertising Market
By: Alvin J. Silk, Lisa R. Klein and Ernst R. Berndt
Citation
Silk, Alvin J., Lisa R. Klein, and Ernst R. Berndt. "Intermedia Substitutability in the U.S. National Advertising Market." Harvard Business School Working Paper, No. 98-005, July 1997.