Publications
Publications
- November 1993
- HBS Case Collection
Mercedes-Benz
Abstract
After many years as a German luxury car producer, Mercedes-Benz announced two major strategy shifts in 1992, toward a full line of automotive products and toward a globally diverse set of plans and activities. As part of this shift, Mercedes planned to build a major plant in Alabama for the manufacture of sports-utility vehicles.
Keywords
Business or Company Management; Expansion; Global Strategy; Manufacturing Industry; Auto Industry; Germany; Alabama
Citation
Rosenzweig, Philip M. "Mercedes-Benz." Harvard Business School Case 394-084, November 1993.