Publications
Publications
- May 1994 (Revised July 1994)
- HBS Case Collection
International Sourcing in Athletic Footwear: NIKE and Reebok
Abstract
Nike and Reebok, the two largest athletic footwear companies, look to contractors in Asia to manufacture their shoes. Sourcing from Asia offers advantages of low cost and flexibility, but raises questions about human rights and corporate responsibility. How Nike and Reebok have addressed these questions is the focus of this case.
Keywords
Rights; Multinational Firms and Management; Corporate Social Responsibility and Impact; Apparel and Accessories Industry
Citation
Rosenzweig, Philip M. "International Sourcing in Athletic Footwear: NIKE and Reebok." Harvard Business School Case 394-189, May 1994. (Revised July 1994.)