Publications
Publications
- September 1994 (Revised May 1995)
- HBS Case Collection
Time Life, Inc. (A)
By: David A. Garvin and Jonathan West
Abstract
Time Life has historically been a continuity book publisher, selling 20-volume book series via direct mail. Now, however, music and video/TV divisions have been added, and the CEO is trying to craft a strategy that will align the divisions so they can produce multimedia products. There is also an immediate decision facing the CEO about the advertising for a new book and TV series, and questions for the division managers about how to shape and improve their businesses' creative processes.
Keywords
Business Strategy; Corporate Strategy; Business Divisions; Horizontal Integration; Production; Creativity; Alignment; Advertising; Publishing Industry
Citation
Garvin, David A., and Jonathan West. "Time Life, Inc. (A)." Harvard Business School Case 395-012, September 1994. (Revised May 1995.)