Publications
Publications
- August 1994 (Revised October 1996)
- HBS Case Collection
MicroFridge
By: Norman A. Berg and James Weber
Abstract
MicroFridge, a five-year-old, $12 million company based in Sharon, Mass., develops and sells a unique, combination compact refrigerator and microwave oven. All of the manufacturing is done for it by Sanyo in various overseas locations. The founder and president believes the potential market for his product is an estimated 5 million homes in the "home away from home" market.
Keywords
Production; Competitive Strategy; Entrepreneurship; Business Startups; Supply Chain Management; Cross-Cultural and Cross-Border Issues; Consumer Products Industry; Massachusetts
Citation
Berg, Norman A., and James Weber. "MicroFridge." Harvard Business School Case 395-027, August 1994. (Revised October 1996.)