Publications
Publications
- March–April 1998
- Harvard Business Review
Even Swaps: A Rational Method for Making Trade-Offs
By: John S. Hammond, Ralph L. Keeney and Howard Raiffa
Citation
Hammond, John S., Ralph L. Keeney, and Howard Raiffa. "Even Swaps: A Rational Method for Making Trade-Offs." Harvard Business Review 76, no. 2 (March–April 1998): 137–+.