Publications
Publications
- MIT Sloan Management Review
Opportunities and Risks of Durable Goods Promotion
By: John A. Quelch, Scott A. Neslin and Lois B. Olson
Citation
Quelch, John A., Scott A. Neslin, and Lois B. Olson. "Opportunities and Risks of Durable Goods Promotion." MIT Sloan Management Review 28, no. 2 (Winter 1987): 27–38.