Publications
Publications
- April 2004
- Harvard Business Review
Mining Gold in Not-for-Profit Brands
By: John A. Quelch, James E. Austin and Nathalie Laidler-Kylander
Keywords
Citation
Quelch, John A., James E. Austin, and Nathalie Laidler-Kylander. "Mining Gold in Not-for-Profit Brands." Harvard Business Review 82, no. 4 (April 2004): 24.