Publications
Publications
- April 1970 (Revised December 1983)
- HBS Case Collection
Norton Co. (A)
Abstract
Introduces the "Norton Plan" designed to halt Norton's declining share of the grinding wheel market.
Keywords
Machinery and Machining; Competitive Strategy; Sales; Manufacturing Industry; Industrial Products Industry
Citation
Corey, E. Raymond, and William E. Matthews. "Norton Co. (A)." Harvard Business School Case 570-001, April 1970. (Revised December 1983.)