Publications
Publications
- April 1971 (Revised February 1984)
- HBS Case Collection
Gould, Inc.: Graphics Division
Abstract
Describes the decision of a battery manufacturer to diversify into the computer field through acquisition and the development of a new product. Among the issues to be discussed are the company product fit, phases in new product introduction, product positioning, and distribution strategy.
Keywords
Diversification; Market Entry and Exit; Acquisition; Product Development; Computer Industry; Battery Industry
Citation
Sorenson, Ralph Z., and Ulrich E. Wiechmann. "Gould, Inc.: Graphics Division." Harvard Business School Case 571-071, April 1971. (Revised February 1984.)