Publications
Publications
- October 1971 (Revised June 1985)
- HBS Case Collection
Fisher-Price Toys, Inc.
Abstract
Reviews new product introduction and pricing decisions for a riding toy designed for preschool children. Designed to provide background in buyer behavior, market analysis, and corporate strategy.
Keywords
Citation
Ward, L. Scott. "Fisher-Price Toys, Inc." Harvard Business School Case 572-029, October 1971. (Revised June 1985.)