Publications
Publications
- January 1973 (Revised March 2006)
- HBS Case Collection
Tyler Abrasives, Inc.
Abstract
Involves multinational pricing policy. Should a multinational industrial products supplier, with plants on several continents, grant a single worldwide price on given products to multinational customers who purchase on several continents? If so, what should the worldwide price policy be and how should the policy be administered? What organizational issues would a shift from decentralized pricing to internationally centralized pricing involve?
Keywords
Organizational Change and Adaptation; Marketing Strategy; Price; Multinational Firms and Management; Sales; Industrial Products Industry
Citation
Sorenson, Ralph Z. "Tyler Abrasives, Inc." Harvard Business School Case 573-039, January 1973. (Revised March 2006.)