Publications
Publications
- September 1975
- HBS Case Collection
Market Analysis
Abstract
Describes the nature and purposes of market analysis. Among topics briefly discussed are primary and selective demand, determinants of demand, market segmentation, the product life cycle, and temporal or cyclical demand variations. Intended as background reading in an introductory marketing course using case materials.
Keywords
Citation
Lovelock, Christopher H. "Market Analysis." Harvard Business School Background Note 576-056, September 1975.