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- March 2024
- Supplement
Madrigal: Conducting a Customer-Base Audit
By: Eva Ascarza, Peter Fader, Bruce G.S. Hardie and Michael Ross
This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an...
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- March 2024
- Supplement
Madrigal: Conducting a Customer-Base Audit
By: Eva Ascarza, Bruce Hardie, Peter S. Fader and Michael Ross
This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an...
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- March 2024
- Supplement
Madrigal: Conducting a Customer-Base Audit
By: Eva Ascarza, Bruce Hardie, Peter S. Fader and Michael Ross
This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an...
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- 2024
- Working Paper
Anytime-Valid Inference in Linear Models and Regression-Adjusted Causal Inference
By: Michael Lindon, Dae Woong Ham, Martin Tingley and Iavor I. Bojinov
Linear regression adjustment is commonly used to analyze randomized controlled experiments due to its efficiency and robustness against model misspecification. Current testing and interval estimation procedures leverage the asymptotic distribution of such estimators to...
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Lindon, Michael, Dae Woong Ham, Martin Tingley, and Iavor I. Bojinov. "Anytime-Valid Inference in Linear Models and Regression-Adjusted Causal Inference." Harvard Business School Working Paper, No. 24-060, March 2024.
- March 2024
- Background Note
Physical Climate Risk
By: Michael W. Toffel, Spencer Glendon and Alison Smart
This note describes how managers can identify their company’s physical climate risks, which can heighten the risk of business disruption, change the costs of operations and supply chains, and affect the demand for their goods and services. The note also provides a...
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Keywords:
Climate Change;
Adaptation;
Resilience;
Maps;
Climate Risk;
Climate Impact;
Modeling And Analysis
- March 2024
- Article
Differences in Care Team Response to Patient Portal Messages by Patient Race and Ethnicity
By: Mitchell Tang, Rebecca Mishuris, Lily Payvandi and Ariel Dora Stern
Importance: The COVID-19 pandemic was associated with substantial growth in patient portal messaging. Higher message volumes have largely persisted, reflecting a new normal. Prior work has documented lower message use by patients who belong to minoritized racial...
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Keywords:
Health Pandemics;
Technology Adoption;
Prejudice and Bias;
Equality and Inequality;
Communication Technology;
Race;
Ethnicity;
Health Industry
Tang, Mitchell, Rebecca Mishuris, Lily Payvandi, and Ariel Dora Stern. "Differences in Care Team Response to Patient Portal Messages by Patient Race and Ethnicity." JAMA Network Open 7, no. 3 (March 2024).
- March 2024
- Supplement
ELCA's Series A Cap Table Exercise (Instructor Version)
By: Raymond Kluender and Anke Becker
In ELCA, the company must decide between two term sheets: one put forth by STV and one put forth by ESV.
This exercise is an analysis of the implications of these two term sheets on the ownership structure and the payouts of common and preferred shareholders in case...
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- March 2024
- Supplement
ELCA's Series A Cap Table Exercise (Student Version)
By: Raymond Kluender, Anke Becker and Johnson Elugbadebo
In ELCA, the company must decide between two term sheets: one put forth by STV and one put forth by ESV.
This exercise is an analysis of the implications of these two term sheets on the ownership structure and the payouts of common and preferred shareholders in case...
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- March 2024
- Article
The Asymmetric Mispricing Information in Analysts’ Target Prices
By: Jeremiah Green, John R. M. Hand and Anywhere Sikochi
We study the mispricing information present in the target prices of U.S. and international analysts. We hypothesize that asymmetry in the value-relevance of the information that managers supply to analysts, combined with asymmetry in the incentives facing analysts to...
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Keywords:
Analysts;
Target Prices;
Mispricing;
Cost Of Equity;
Valuation;
Price;
Cost;
Analysis;
Theory
Green, Jeremiah, John R. M. Hand, and Anywhere Sikochi. "The Asymmetric Mispricing Information in Analysts’ Target Prices." Review of Accounting Studies 29, no. 1 (March 2024): 889–915.
- February 2024
- Technical Note
A Manager's Introduction to Passion for Work
Today, both organizations and employees are increasingly focused on passion. An analysis of 200 million U.S. job postings found that the use of the word “passion” increased nearly tenfold from 2007 to 2019, while a recent survey of thousands of college-educated...
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Jachimowicz, Jon M. "A Manager's Introduction to Passion for Work." Harvard Business School Technical Note 424-071, February 2024.
- 2024
- Working Paper
Precautionary Debt Capacity
By: Deniz Aydin and Olivia S. Kim
Firms with ample financial slack are unconstrained... or are they? In a field experiment
that randomly expands debt capacity on business credit lines, treated small-and-medium
enterprises (SMEs) draw down 35 cents on the dollar of expanded debt capacity in...
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Aydin, Deniz, and Olivia S. Kim. "Precautionary Debt Capacity." Harvard Business School Working Paper, No. 24-053, February 2024.
- February 2024
- Case
CLSA: Integrating ESG in Stock Valuation
By: Shirley Lu, Aaron Yoon and Billy Chan
In 2023, a senior financial analyst at the Hong Kong-based stock brokerage firm CLSA was surprised to see that, based on his calculations, the financial impact from climate risks on a major Indian cement manufacturing company’s projected earnings could be massive....
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- February 2024
- Case
ReSpo.Vision: The Kickstart of an AI Sports Revolution
By: Paul A. Gompers, Elena Corsi and Nikolina Jonsson
This case study explores the growth journey of Polish computer vision sports start-up ReSpo.Vision in an emerging entrepreneurial ecosystem. By providing 3D data and analysis to soccer clubs, ReSpo.Vision achieved significant milestones with a €1 million seed round, an...
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Keywords:
Business Startups;
Business Plan;
Experience and Expertise;
Talent and Talent Management;
Decisions;
Decision Choices and Conditions;
Forecasting and Prediction;
Entrepreneurship;
Venture Capital;
AI and Machine Learning;
Analytics and Data Science;
Applications and Software;
Sports Industry;
Technology Industry;
Poland;
Europe
- February 2024
- Case
Can Cities Beat the Heat? (A): A Comparative Analysis of Climate Actions and Change Enablers in 14 U.S. Cities
By: Rosabeth Moss Kanter and Jacob A. Small
Throughout the early 2000's, emphasis was placed on initiatives to adapt to and mitigate climate action in cities. This series presents overviews (snapshots) of 14 U.S. metropolitan regions to help identify similarities, differences, and opportunities for developing...
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Keywords:
Climate;
Climate Impact;
Innovation;
Mitigation Policies;
Carbon Footprint;
Investing;
Climate Finance;
Renewable;
Mobility;
City;
Climate Change;
Adaptation;
Renewable Energy;
Weather;
Problems and Challenges;
United States;
Boston;
Detroit;
Miami;
Minneapolis;
St. Paul;
Pittsburgh;
Seattle;
San Jose
- February 2024 (Revised February 2024)
- Teaching Note
Travelogo: Understanding Customer Journeys
By: Eva Ascarza and Ta-Wei Huang
Teaching Note for HBS Exercise 524-044. The exercise aims to teach students about 1) Customer Segmentation; and 2) constructing buying personas, 3) Get actionable insights from clickstream data.
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- February 2024
- Article
Archetypes of Product Launch by Insiders, Outsiders, and Visionaries
By: Shane Greenstein
What archetypes emerge from prominent episodes of product launches? This essay examines a set of episodes in information technology history that led to significant changes in industry leadership. It highlights that, in all of these instances, there is an example of a...
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Greenstein, Shane. "Archetypes of Product Launch by Insiders, Outsiders, and Visionaries." Special Issue on Knowledge Resources and Heterogeneity of Entrants within and across Industries. Industrial and Corporate Change 33, no. 1 (February 2024): 216–237.
- 2024
- Article
Beyond the 510(k): The Regulation of Novel Moderate-Risk Medical Devices, Intellectual Property Considerations, and Innovation Incentives in the FDA’s De Novo Pathway
By: Mateo Aboy, Cristina Crespo and Ariel Stern
Moderate-risk medical devices constitute 99% of those that have been regulated by the U.S. Food and Drug Administration (FDA) since it gained authority to regulate medical technology nearly five decades ago. This article presents an analysis of the interaction between...
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Keywords:
Governing Rules, Regulations, and Reforms;
Health Care and Treatment;
Technology Adoption;
Technological Innovation;
Safety;
Medical Devices and Supplies Industry;
United States
Aboy, Mateo, Cristina Crespo, and Ariel Stern. "Beyond the 510(k): The Regulation of Novel Moderate-Risk Medical Devices, Intellectual Property Considerations, and Innovation Incentives in the FDA’s De Novo Pathway." Art. 29. npj Digital Medicine 7 (2024).
- February 2024
- Article
Pricing Power in Advertising Markets: Theory and Evidence
By: Matthew Gentzkow, Jesse M. Shapiro, Frank Yang and Ali Yurukoglu
Existing theories of media competition imply that advertisers will pay a lower price in equilibrium to reach consumers who multi-home across competing outlets. We generalize, extend, and test this prediction. We find that television outlets whose viewers watch more...
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Gentzkow, Matthew, Jesse M. Shapiro, Frank Yang, and Ali Yurukoglu. "Pricing Power in Advertising Markets: Theory and Evidence." American Economic Review 114, no. 2 (February 2024): 500–533.
- 2024
- Chapter
Regulating Collective Emotions
By: Amit Goldenberg
When we think of emotion and emotion regulation, we typically think of them as processes occurring at the individual level. Even when emotions are experienced by multiple people who interact with each other, analysis is typically centered around individual-level...
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Goldenberg, Amit. "Regulating Collective Emotions." Chap. 22 in Handbook of Emotion Regulation. Third Edition edited by James J. Gross and Brett Q. Ford, 183–189. Guilford Press, 2024.
- January 2024 (Revised February 2024)
- Exercise
Travelogo: Understanding Customer Journeys
By: Eva Ascarza, Nicolas Padilla and Oded Netzer
In late May 2023, Sarah Merino, the newly appointed manager of the Customer Insights group at Travelogo—an online travel booking platform—initiates a comprehensive analysis of clickstream data to understand the varied behaviors and needs of their users. In preparation...
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Keywords:
Customer Relationship Management;
Analysis;
Analytics and Data Science;
Marketing Strategy;
Segmentation;
Consumer Behavior;
Travel Industry;
United States
Ascarza, Eva, Nicolas Padilla, and Oded Netzer. "Travelogo: Understanding Customer Journeys." Harvard Business School Exercise 524-044, January 2024. (Revised February 2024.)