Publications
Publications
- December 1980 (Revised July 1991)
- HBS Case Collection
Loctite Corp.: Industrial Products Group
By: John A. Quelch
Abstract
A new product introduction strategy covering all elements of the marketing mix must be planned for equipment designed to dispense industrial adhesives. The equipment and adhesives are manufactured by the same company.
Keywords
Citation
Quelch, John A. "Loctite Corp.: Industrial Products Group." Harvard Business School Case 581-066, December 1980. (Revised July 1991.)