Publications
Publications
- March 1989 (Revised October 1996)
- HBS Case Collection
Industrial Marketing Strategy--An Overview
Abstract
Provides an integrated discussion of the basic elements of industrial marketing strategy and develops a strategic marketing planning model. May be used as either an introductory or a summary reading for an industrial marketing course or course segment.
Keywords
Citation
Corey, E. R. "Industrial Marketing Strategy--An Overview." Harvard Business School Background Note 589-102, March 1989. (Revised October 1996.)