Publications
Publications
- June 1989 (Revised September 1992)
- HBS Case Collection
Dominion Motors & Controls Ltd.
Abstract
The leading manufacturer of motors in Canada is threatened by a loss of market share in oilfield pumping motors because a major customer, having tested several competing motor brands, finds a competitor's motor to be superior. A central issue is whether to make a special purpose motor for this market, reduce the price on the current design, or contest the test results. A rewritten version of an earlier case, no longer available, by the same author.
Keywords
Citation
Corey, E. R. "Dominion Motors & Controls Ltd." Harvard Business School Case 589-115, June 1989. (Revised September 1992.)