Publications
Publications
- October 1994 (Revised March 1995)
- HBS Case Collection
Marsh Supermarkets, Inc. (B): The Entry of Meijer Supercenters
Abstract
The Marsh chain of supermarkets is challenged by the entry of Meijer Supercenters into the Indianapolis market. Marsh management must decide how to select, price, promote, and merchandise its products in order to retain the loyalty of its customers and maintain profitability.
Keywords
Citation
Burke, Raymond R. "Marsh Supermarkets, Inc. (B): The Entry of Meijer Supercenters." Harvard Business School Case 595-039, October 1994. (Revised March 1995.)