Publications
Publications
- November 1993 (Revised March 1995)
- HBS Case Collection
Marsh Supermarkets, Inc. (A): The Marsh Super Study
Abstract
In response to recent trends in grocery retailing, Marsh Supermarkets has completed an intensive 65-week study of the activity at 5 superstores in the midwest United States. The study tracked the sales, profits, space, and promotion dynamics of the entire store: dry grocery, general merchandise, health and beauty care, and perishables. (These data are provided in the case exhibits.) Management hoped the study would provide insights on how and why products sell, identify product categories of greatest strategic importance, and spot inefficiencies in store operations.
Keywords
Citation
Burke, Raymond R. "Marsh Supermarkets, Inc. (A): The Marsh Super Study." Harvard Business School Case 594-042, November 1993. (Revised March 1995.)