Publications
Publications
- September 1995 (Revised May 1996)
- HBS Case Collection
Philip Morris: Marlboro Friday (B)
By: Alvin J. Silk and Bruce Isaacson
Abstract
Supplements the (A) case.
Keywords
Citation
Silk, Alvin J., and Bruce Isaacson. "Philip Morris: Marlboro Friday (B)." Harvard Business School Supplement 596-002, September 1995. (Revised May 1996.)