Publications
Publications
- July 1996 (Revised January 1998)
- HBS Case Collection
Vietnam: Market Entry Decisions
Abstract
The management of three U.S. multinationals have to decide whether to enter the Vietnam market and, if so, how.
Keywords
Multinational Firms and Management; Market Entry and Exit; Emerging Markets; Viet Nam; United States
Citation
Arnold, David J., and John A. Quelch. "Vietnam: Market Entry Decisions." Harvard Business School Case 597-020, July 1996. (Revised January 1998.)