Publications
Publications
- May 1984 (Revised May 1985)
- HBS Case Collection
CIBA-GEIGY (A4): Measurement of Economic Performance of Group Companies
Citation
Merchant, Kenneth A. "CIBA-GEIGY (A4): Measurement of Economic Performance of Group Companies." Harvard Business School Supplement 184-189, May 1984. (Revised May 1985.)