Publications
Publications
- November 1997
- HBS Case Collection
Polygram Classics
Abstract
There has been no growth in classical recorded music sales from 1991 to 1996. Polygram Classics, the market leader, has appointed a new management team to revive growth. All areas of marketing are analyzed as the basis for a new strategy.
Keywords
Citation
Arnold, David J. "Polygram Classics." Harvard Business School Case 598-074, November 1997.